How popular isFitbit in search?

In August 2026, there were an estimated 1.3M branded searches for Fitbit worldwide which is up 18.4% over the last 11 months. Fitbit holds 17.3% estimated Share of Search among fitness watch brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which fitness watch brands compete with Fitbit?

Fitbit against fitness watch brands worldwide, by month

Month	Garmin	Fitbit	Amazfit	Withings	Polar
Oct 2025	64.1%	19.9%	12.4%	3%	0.56%
Nov 2025	64.8%	19.4%	11.8%	3.4%	0.54%
Dec 2025	66.6%	17.4%	12.4%	3.1%	0.49%
Jan 2026	66.4%	17.2%	12.3%	3.6%	0.54%
Feb 2026	66.2%	17.3%	12.3%	3.7%	0.54%
Mar 2026	68.8%	15.1%	12.4%	3.1%	0.52%
Apr 2026	67.5%	17.4%	12.2%	2.5%	0.42%
May 2026	60.6%	26.3%	10.6%	2.2%	0.36%
Jun 2026	62.3%	23.2%	11.4%	2.7%	0.34%
Jul 2026	65.1%	20.1%	12%	2.4%	0.37%
Aug 2026	69.5%	17.3%	10.3%	2.5%	0.33%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Garmin	69.5%	5.4M	+23.2%	+4.4 points
2, held 2nd	Fitbit Google	17.3%	1.3M	-0.5%	-2.8 points
3, held 3rd	Amazfit	10.3%	795K	-0.66%	-1.7 points
4, held 4th	Withings	2.5%	193K	+18.4%	+0.1 points
5, held 5th	Polar	0.33%	25.5K	+2.7%	0 points

1.Garmin
69.5%
Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +4.4 points.
2.Fitbit
17.3%
Held 2nd. 1.3M estimated branded searches, -0.5% vs prior month. Share -2.8 points.
3.Amazfit
10.3%
Held 3rd. 795K estimated branded searches, -0.66% vs prior month. Share -1.7 points.
4.Withings
2.5%
Held 4th. 193K estimated branded searches, +18.4% vs prior month. Share +0.1 points.
5.Polar
0.33%
Held 5th. 25.5K estimated branded searches, +2.7% vs prior month. Share 0 points.

Compare search popularity between Fitbit and its closest rivals

How has branded search demand for Fitbit changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Fitbit worldwide rose from 1.1M to 1.3M.
Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness watch brands worldwide decreased from 19.9% to 17.3%.
Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness watch brands worldwide peaked at 26.3% in May 2026 and was lowest at 15.1% in March 2026.

How did search popularity change for fitness watch brands worldwide in August 2026?

5 changes

In August 2026, Garmin gained estimated Share of Search among fitness watch brands worldwide, from 65.1% to 69.5%.
In August 2026, Fitbit lost estimated Share of Search among fitness watch brands worldwide, from 20.1% to 17.3%.
In August 2026, Amazfit lost estimated Share of Search among fitness watch brands worldwide, from 12% to 10.3%.
Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.
Estimated monthly branded searches for Polar worldwide fell 19.3% over 11 measured months, from 31.6K to 25.5K in August 2026.

Where does Fitbit compete?

Fitbit is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Smartwatch brands	3rd of 5	8.7%	Show ranking
Fitness watch brands	2nd of 5	17.3%	Shown above

How is Fitbit measured?

Brandwave collects information about searches that people make online using Fitbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms