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Fitness watch brands:Which brands are most popular in search?

In August 2026, Garmin was the most searched among fitness watch brands worldwide, with an estimated 5.4M branded searches and 69.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin69.5%
  2. Fitbit17.3%
  3. Amazfit10.3%
  4. Withings2.5%
  5. Polar0.33%

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Share of SearchLeaderboard

Compare brands that offer watches for tracking fitness and activity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fitness watch brands worldwide, by month

Share of Search by month for Garmin, Fitbit, Amazfit, Withings. The figures are in the table below the chart.

View monthly share of search table
MonthGarminFitbitAmazfitWithingsPolar
Oct 202564.1%19.9%12.4%3%0.56%
Nov 202564.8%19.4%11.8%3.4%0.54%
Dec 202566.6%17.4%12.4%3.1%0.49%
Jan 202666.4%17.2%12.3%3.6%0.54%
Feb 202666.2%17.3%12.3%3.7%0.54%
Mar 202668.8%15.1%12.4%3.1%0.52%
Apr 202667.5%17.4%12.2%2.5%0.42%
May 202660.6%26.3%10.6%2.2%0.36%
Jun 202662.3%23.2%11.4%2.7%0.34%
Jul 202665.1%20.1%12%2.4%0.37%
Aug 202669.5%17.3%10.3%2.5%0.33%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Garmin

    69.5%

    held 1st · 5.4M estimated branded searches · +23.2% vs prior month · +4.4 points

  2. 2.Fitbit

    17.3%

    held 2nd · 1.3M estimated branded searches · -0.5% vs prior month · -2.8 points

  3. 3.Amazfit

    10.3%

    held 3rd · 795K estimated branded searches · -0.66% vs prior month · -1.7 points

  4. 4.Withings

    2.5%

    held 4th · 193K estimated branded searches · +18.4% vs prior month · +0.1 points

  5. 5.Polar

    0.33%

    held 5th · 25.5K estimated branded searches · +2.7% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among fitness watch brands worldwide?

In August 2026, Garmin was the most searched among fitness watch brands worldwide, with an estimated 5.4M branded searches and 69.5% estimated Share of Search within this set. Fitbit is in 2nd place, 52.2 percentage points behind at 17.3% Share of Search.

Global fitness watch brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Garmin64.1% → 69.5%69.5%Aug 202660.6%May 20261st
Fitbit19.9% → 17.3%26.3%May 202615.1%Mar 20262nd
Amazfit12.4% → 10.3%12.4%Mar 202610.3%Aug 20263rd
Withings3% → 2.5%3.7%Feb 20262.2%May 20264th
Polar0.56% → 0.33%0.56%Oct 20250.33%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among fitness watch brands worldwide increased from 64.1% to 69.5%.
  • Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness watch brands worldwide decreased from 19.9% to 17.3%.
  • Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness watch brands worldwide decreased from 12.4% to 10.3%.
  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among fitness watch brands worldwide peaked at 69.5% in August 2026 and was lowest at 60.6% in May 2026.
  • Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness watch brands worldwide peaked at 26.3% in May 2026 and was lowest at 15.1% in March 2026.
  • Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness watch brands worldwide peaked at 12.4% in March 2026 and was lowest at 10.3% in August 2026.
  • Across the 11 months ending August 2026, Withings’ estimated Share of Search among fitness watch brands worldwide peaked at 3.7% in February 2026 and was lowest at 2.2% in May 2026.
  • Across the 11 months ending August 2026, Withings and Polar held steady: their estimated Share of Search among fitness watch brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for fitness watch brands worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among fitness watch brands worldwide, from 65.1% to 69.5%.

  2. In August 2026, Fitbit lost estimated Share of Search among fitness watch brands worldwide, from 20.1% to 17.3%.

  3. In August 2026, Amazfit lost estimated Share of Search among fitness watch brands worldwide, from 12% to 10.3%.

  4. Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.

  5. Estimated monthly branded searches for Polar worldwide fell 19.3% over 11 measured months, from 31.6K to 25.5K in August 2026.

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