Brandwave

How popular isCOROS?

In September 2026, people searched for COROS by name about 993,000 times worldwide, a 51.2% increase from the previous year. These searches made up 6.2% of all global fitness watch brand searches, placing COROS fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about fitness watch brands, COROS appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

COROS is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. Apple WatchShare of searches 51.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. GarminShare of searches 27.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. FitbitShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. COROSShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. AmazfitShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top fitness watch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, COROS was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. COROS is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Apple Watch2nd
  3. COROS3rd
  4. Fitbit4th
  5. Polar5th
  6. Amazfit–
  7. Withings–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple Watch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fitbit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • COROS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Polar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Withings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fitness watch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which fitness watch brands compete with COROS?

COROS against fitness watch brands worldwide, by month

Share of searches by month for Apple Watch, Garmin, Fitbit, COROS, Amazfit. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchGarminFitbitCOROSAmazfitWithingsPolar
Oct 202556.3%25%7.8%4.5%4.9%1.2%0.21%
Nov 202554.9%25.4%7.7%5.7%4.7%1.4%0.21%
Dec 202557.2%25.5%6.7%4.5%4.8%1.2%0.18%
Jan 202652.6%28.3%7.3%4.7%5.3%1.5%0.22%
Feb 202652.7%28.1%7.4%4.7%5.3%1.6%0.22%
Mar 202648.7%31.6%7%5.2%5.8%1.5%0.22%
Apr 202648.1%31.2%8.1%5.5%5.8%1.2%0.19%
May 202644.6%29.7%13.1%6.1%5.3%1.1%0.17%
Jun 202646.5%29.9%11.3%5.2%5.6%1.3%0.15%
Jul 202647.3%30.7%9.6%5.4%5.8%1.2%0.17%
Aug 202648.6%31.9%8%5.4%4.8%1.2%0.14%
Sep 202651.9%27.3%8.4%6.2%5%1%0.15%

  1. 1.Apple Watch

    51.9%

    Held 1st. 8.2M estimated branded searches, +1.5% vs prior month. Share +3.4 points.

  2. 2.Garmin

    27.3%

    Held 2nd. 4.3M estimated branded searches, -18.6% vs prior month. Share -4.5 points.

  3. 3.Fitbit

    8.4%

    Held 3rd. 1.3M estimated branded searches, -0.45% vs prior month. Share +0.4 points.

  4. 4.COROS

    6.2%

    Held 4th. 966K estimated branded searches, +7.5% vs prior month. Share +0.7 points.

  5. 5.Amazfit

    5%

    Held 5th. 788K estimated branded searches, -0.77% vs prior month. Share +0.2 points.

  6. 6.Withings

    1%

    Held 6th. 163K estimated branded searches, -15.6% vs prior month. Share -0.1 points.

  7. 7.Polar

    0.15%

    Held 7th. 22.9K estimated branded searches, -4.2% vs prior month. Share 0 points.

Compare popularity between COROS and its closest rivals

Every comparison with COROS

8 comparisons

How has branded search demand for COROS changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for COROS worldwide rose from 657K to 993K.
  • Across the 12 months ending September 2026, COROS’s share of searches among fitness watch brands worldwide increased from 4.5% to 6.2%.
  • Across the 12 months ending September 2026, COROS’s share of searches among fitness watch brands worldwide peaked at 6.2% in September 2026 and was lowest at 4.5% in December 2025.
  • Across the 12 months ending September 2026, COROS rose from 5th to 4th among fitness watch brands worldwide.

How did search popularity change for fitness watch brands worldwide in September 2026?

6 changes

  1. In September 2026, Apple Watch gained share of searches among fitness watch brands worldwide, from 48.6% to 51.9%.

  2. In September 2026, COROS gained share of searches among fitness watch brands worldwide, from 5.4% to 6.2%.

  3. In September 2026, Garmin lost share of searches among fitness watch brands worldwide, from 31.9% to 27.3%.

  4. Estimated monthly branded searches for Fitbit worldwide rose 18.4% over 12 measured months, from 1.1M to 1.3M in September 2026.

  5. Estimated monthly branded searches for Amazfit worldwide rose 11.9% over 12 measured months, from 704K to 788K in September 2026.

  6. Estimated monthly branded searches for Polar worldwide fell 22.9% over 12 measured months, from 29.7K to 22.9K in September 2026.

How are COROS’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using COROS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coros
  • coros heart rate monitor
  • coros pace 4
  • coros pace pro
  • coros watch

Do you work for COROS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does COROS compete?

COROS is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fitness watch brands4th of 76.2%Shown above
Running watches2nd of 615.1%Show ranking
Heart monitor brands3rd of 50.59%Show ranking
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