Brandwave

COROS vs Garmin:Which is more popular by branded search?

In August 2026, Garmin had more branded searches than COROS among running watches worldwide. Garmin was estimated to have 5.4M branded searches compared to COROS’s 450K, and held a 75.1% Share of Search versus COROS’s 6.3%. These are worldwide searches for English-language branded terms.

Share of Search among running watches worldwide in August 2026Which is more popular in search, COROS or Garmin?
COROS6.3%450K searches
vs
Garmin75.1%5.4M searches

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Which is more popular in search, COROS or Garmin?

Compare the running watches people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

COROS and Garmin among running watches worldwide, by month

Share of Search by month for Garmin, COROS. The figures are in the table below the chart.

View monthly share of search table
MonthGarminAmazfitCOROSSuuntoWithingsPolar
Oct 202568.5%13.3%8.5%5.9%3.2%0.6%
Nov 202570.9%12.9%7%4.9%3.7%0.59%
Dec 202572.3%13.5%6.1%4.2%3.4%0.53%
Jan 202672%13.3%6%4.2%3.9%0.59%
Feb 202671.2%13.2%6%5%4%0.58%
Mar 202672.6%13.1%6.1%4.2%3.3%0.55%
Apr 202673.1%13.2%6.2%4.3%2.7%0.45%
May 202672.9%12.7%7.2%4.1%2.6%0.44%
Jun 202672.8%13.3%6.1%4.2%3.2%0.4%
Jul 202673%13.4%6.2%4.3%2.7%0.42%
Aug 202675.1%11.1%6.3%4.3%2.7%0.36%
Sep 2026——————

How has the COROS and Garmin comparison changed over the last 12 months?

  • Garmin was ahead of COROS in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, COROS’s estimated Share of Search among running watches worldwide moved from 8.5% to 6.3%, and its estimated monthly branded searches held steady at 450K.
  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among running watches worldwide moved from 68.5% to 75.1%, and its estimated monthly branded searches moved from 3.6M to 5.4M.

How did search popularity change for running watches worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among running watches worldwide, from 73% to 75.1%.

How each brand is measured

Brandwave collects information about searches that people make online using COROS’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COROS

1 branded search term

  • coros

Garmin

15 branded search terms

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin astro
  • garmin com
  • garmin dog gps
  • garmin dog tracker
  • garmin edge
  • garmin fenix
  • garmin forerunner
  • garmin gps dog collar
  • garmin smartwatch
  • garmin venu
  • smartwatch garmin

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.