Fitbit vs Garmin:Which is more popular by branded search?
In August 2026, Garmin had more branded searches than Fitbit among fitness watch brands worldwide. Garmin was estimated to have 5.4M branded searches compared to Fitbit’s 1.3M, and held a 69.5% Share of Search versus Fitbit’s 17.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Fitbit or Garmin?
Compare brands that offer watches for tracking fitness and activity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin, Fitbit. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Fitbit | Amazfit | Withings | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 19.9% | 12.4% | 3% | 0.56% |
| Nov 2025 | 64.8% | 19.4% | 11.8% | 3.4% | 0.54% |
| Dec 2025 | 66.6% | 17.4% | 12.4% | 3.1% | 0.49% |
| Jan 2026 | 66.4% | 17.2% | 12.3% | 3.6% | 0.54% |
| Feb 2026 | 66.2% | 17.3% | 12.3% | 3.7% | 0.54% |
| Mar 2026 | 68.8% | 15.1% | 12.4% | 3.1% | 0.52% |
| Apr 2026 | 67.5% | 17.4% | 12.2% | 2.5% | 0.42% |
| May 2026 | 60.6% | 26.3% | 10.6% | 2.2% | 0.36% |
| Jun 2026 | 62.3% | 23.2% | 11.4% | 2.7% | 0.34% |
| Jul 2026 | 65.1% | 20.1% | 12% | 2.4% | 0.37% |
| Aug 2026 | 69.5% | 17.3% | 10.3% | 2.5% | 0.33% |
| Sep 2026 | — | — | — | — | — |
How has the Fitbit and Garmin comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Fitbit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness watch brands worldwide moved from 19.9% to 17.3%, and its estimated monthly branded searches moved from 1.1M to 1.3M.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among fitness watch brands worldwide moved from 64.1% to 69.5%, and its estimated monthly branded searches moved from 3.6M to 5.4M.
How did search popularity change for fitness watch brands worldwide in August 2026?
2 changes
In August 2026, Garmin gained estimated Share of Search among fitness watch brands worldwide, from 65.1% to 69.5%.
In August 2026, Fitbit lost estimated Share of Search among fitness watch brands worldwide, from 20.1% to 17.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Fitbit’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fitbit
8 branded search terms
- fitbit
- fitbit charge
- fitbit com
- fitbit fitness watch
- fitbit sense
- fitbit smartwatch
- fitbit versa
- smartwatch fitbit
Garmin
15 branded search terms
- cycling computer garmin
- fitness watch garmin
- garmin
- garmin alpha
- garmin astro
- garmin com
- garmin dog gps
- garmin dog tracker
- garmin edge
- garmin fenix
- garmin forerunner
- garmin gps dog collar
- garmin smartwatch
- garmin venu
- smartwatch garmin
Put your own brand in this comparison
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