Amazfit vs Fitbit:Which is more popular by branded search?
In August 2026, Fitbit had more branded searches than Amazfit among fitness watch brands worldwide. Fitbit was estimated to have 1.3M branded searches compared to Amazfit’s 795K, and held a 17.3% Share of Search versus Amazfit’s 10.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazfit or Fitbit?
Compare brands that offer watches for tracking fitness and activity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fitbit, Amazfit. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Fitbit | Amazfit | Withings | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 19.9% | 12.4% | 3% | 0.56% |
| Nov 2025 | 64.8% | 19.4% | 11.8% | 3.4% | 0.54% |
| Dec 2025 | 66.6% | 17.4% | 12.4% | 3.1% | 0.49% |
| Jan 2026 | 66.4% | 17.2% | 12.3% | 3.6% | 0.54% |
| Feb 2026 | 66.2% | 17.3% | 12.3% | 3.7% | 0.54% |
| Mar 2026 | 68.8% | 15.1% | 12.4% | 3.1% | 0.52% |
| Apr 2026 | 67.5% | 17.4% | 12.2% | 2.5% | 0.42% |
| May 2026 | 60.6% | 26.3% | 10.6% | 2.2% | 0.36% |
| Jun 2026 | 62.3% | 23.2% | 11.4% | 2.7% | 0.34% |
| Jul 2026 | 65.1% | 20.1% | 12% | 2.4% | 0.37% |
| Aug 2026 | 69.5% | 17.3% | 10.3% | 2.5% | 0.33% |
| Sep 2026 | — | — | — | — | — |
How has the Amazfit and Fitbit comparison changed over the last 12 months?
3 findings
- Fitbit was ahead of Amazfit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness watch brands worldwide moved from 12.4% to 10.3%, and its estimated monthly branded searches moved from 705K to 795K.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness watch brands worldwide moved from 19.9% to 17.3%, and its estimated monthly branded searches moved from 1.1M to 1.3M.
How did search popularity change for fitness watch brands worldwide in August 2026?
2 changes
In August 2026, Fitbit lost estimated Share of Search among fitness watch brands worldwide, from 20.1% to 17.3%.
In August 2026, Amazfit lost estimated Share of Search among fitness watch brands worldwide, from 12% to 10.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazfit’s and Fitbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.