COROS vs Fitbit:Which is more popular?
In September 2026, Fitbit had more branded searches than COROS among fitness watch brands worldwide. Fitbit had about 1.3 million branded searches, while COROS had 966,000. Fitbit made up 8.4% of all fitness watch brand searches we track, and COROS accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about fitness watch brands, COROS and Fitbit each appeared in three of the five answers. Fitbit was mentioned before COROS in three out of five answers.
Who do people search for more?
Fitbit, about 37% more searches than COROS
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Fitbit, named ahead of COROS in 3 of 5 answers
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Top fitness watch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, COROS and Fitbit were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fitbit was listed before COROS in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Apple Watch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fitbit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
COROS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Polar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Withings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fitness watch brands
5 answers
Asked ChatGPT
“Which fitness watch brand should I buy?”
Asked ChatGPT
“What are the best fitness watch brands?”
Asked ChatGPT
“What's the best fitness watch brand for running and training?”
Searched Google, AI Overview
“best fitness watch”
Searched Google, AI Overview
“gps sports watch”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is COROS or Fitbit more popular in search?
This chart shows how often people search Google for COROS and Fitbit by name. Each line represents a brand's share of searches for all seven fitness watch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fitbit, COROS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Garmin | Fitbit | COROS | Amazfit | Withings | Polar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 25% | 7.8% | 4.5% | 4.9% | 1.2% | 0.21% |
| Nov 2025 | 54.9% | 25.4% | 7.7% | 5.7% | 4.7% | 1.4% | 0.21% |
| Dec 2025 | 57.2% | 25.5% | 6.7% | 4.5% | 4.8% | 1.2% | 0.18% |
| Jan 2026 | 52.6% | 28.3% | 7.3% | 4.7% | 5.3% | 1.5% | 0.22% |
| Feb 2026 | 52.7% | 28.1% | 7.4% | 4.7% | 5.3% | 1.6% | 0.22% |
| Mar 2026 | 48.7% | 31.6% | 7% | 5.2% | 5.8% | 1.5% | 0.22% |
| Apr 2026 | 48.1% | 31.2% | 8.1% | 5.5% | 5.8% | 1.2% | 0.19% |
| May 2026 | 44.6% | 29.7% | 13.1% | 6.1% | 5.3% | 1.1% | 0.17% |
| Jun 2026 | 46.5% | 29.9% | 11.3% | 5.2% | 5.6% | 1.3% | 0.15% |
| Jul 2026 | 47.3% | 30.7% | 9.6% | 5.4% | 5.8% | 1.2% | 0.17% |
| Aug 2026 | 48.6% | 31.9% | 8% | 5.4% | 4.8% | 1.2% | 0.14% |
| Sep 2026 | 51.9% | 27.3% | 8.4% | 6.2% | 5% | 1% | 0.15% |
How has the COROS and Fitbit comparison changed over the last 12 months?
3 findings
- Fitbit was ahead of COROS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, COROS’s share of searches among fitness watch brands worldwide moved from 4.5% to 6.2%, and its estimated monthly branded searches moved from 639K to 966K.
- Across the 12 months ending September 2026, Fitbit’s share of searches among fitness watch brands worldwide moved from 7.8% to 8.4%, and its estimated monthly branded searches moved from 1.1M to 1.3M.
How did search popularity change for fitness watch brands worldwide in September 2026?
2 changes
In September 2026, COROS gained share of searches among fitness watch brands worldwide, from 5.4% to 6.2%.
Estimated monthly branded searches for Fitbit worldwide rose 18.4% over 12 measured months, from 1.1M to 1.3M in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using COROS’s and Fitbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fitness watch brands
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