Apple Watch vs Garmin:Which is searched more?
In September 2026, Apple Watch had more branded searches than Garmin among fitness watch brands worldwide. Apple Watch had about 8.2 million branded searches, while Garmin had 4.3 million. Apple Watch made up 51.9% of all fitness watch brand searches we track, and Garmin accounted for 27.3%. These are worldwide searches for English-language branded terms.
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Is Apple Watch or Garmin more popular in search?
Compare brands that offer watches for tracking fitness and activity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Apple Watch, Garmin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Garmin | Fitbit | COROS | Amazfit | Withings | Polar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 25% | 7.8% | 4.5% | 4.9% | 1.2% | 0.21% |
| Nov 2025 | 54.9% | 25.4% | 7.7% | 5.7% | 4.7% | 1.4% | 0.21% |
| Dec 2025 | 57.2% | 25.5% | 6.7% | 4.5% | 4.8% | 1.2% | 0.18% |
| Jan 2026 | 52.6% | 28.3% | 7.3% | 4.7% | 5.3% | 1.5% | 0.22% |
| Feb 2026 | 52.7% | 28.1% | 7.4% | 4.7% | 5.3% | 1.6% | 0.22% |
| Mar 2026 | 48.7% | 31.6% | 7% | 5.2% | 5.8% | 1.5% | 0.22% |
| Apr 2026 | 48.1% | 31.2% | 8.1% | 5.5% | 5.8% | 1.2% | 0.19% |
| May 2026 | 44.6% | 29.7% | 13.1% | 6.1% | 5.3% | 1.1% | 0.17% |
| Jun 2026 | 46.5% | 29.9% | 11.3% | 5.2% | 5.6% | 1.3% | 0.15% |
| Jul 2026 | 47.3% | 30.7% | 9.6% | 5.4% | 5.8% | 1.2% | 0.17% |
| Aug 2026 | 48.6% | 31.9% | 8% | 5.4% | 4.8% | 1.2% | 0.14% |
| Sep 2026 | 51.9% | 27.3% | 8.4% | 6.2% | 5% | 1% | 0.15% |
How has the Apple Watch and Garmin comparison changed over the last 12 months?
3 findings
- Apple Watch was ahead of Garmin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple Watch’s share of searches among fitness watch brands worldwide moved from 56.3% to 51.9%, and its estimated monthly branded searches moved from 8M to 8.2M.
- Across the 12 months ending September 2026, Garmin’s share of searches among fitness watch brands worldwide moved from 25% to 27.3%, and its estimated monthly branded searches moved from 3.6M to 4.3M.
How did search popularity change for fitness watch brands worldwide in September 2026?
2 changes
In September 2026, Apple Watch gained share of searches among fitness watch brands worldwide, from 48.6% to 51.9%.
In September 2026, Garmin lost share of searches among fitness watch brands worldwide, from 31.9% to 27.3%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Apple Watch’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Watch
2 branded search terms
- apple watch
- applewatch ultra
Garmin
8 branded search terms
- cycling computer garmin
- fitness watch garmin
- garmin
- garmin fenix
- garmin forerunner
- garmin smartwatch
- garmin venu
- smartwatch garmin
Other head-to-heads among fitness watch brands
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