Amazfit vs Apple Watch:Which is more popular?
In September 2026, Apple Watch had more branded searches than Amazfit among fitness watch brands worldwide. Apple Watch had about 8.2 million branded searches, while Amazfit had 788,000. Apple Watch made up 51.9% of all fitness watch brand searches we track, and Amazfit accounted for 5%. When we asked ChatGPT and Google AI Overviews about fitness watch brands, Apple Watch appeared in all five answers and Amazfit in none.
Who do people search for more?
Apple Watch, about 10 searches for every 1 for Amazfit
Who does AI mention more?
Apple Watch, mentioned in every answer we collected
Who does AI recommend more?
Apple Watch, the only one of the two named
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Top fitness watch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple Watch appeared in all five answers. Amazfit did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple Watch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fitbit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
COROS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Polar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Withings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fitness watch brands
5 answers
Asked ChatGPT
“Which fitness watch brand should I buy?”
Asked ChatGPT
“What are the best fitness watch brands?”
Asked ChatGPT
“What's the best fitness watch brand for running and training?”
Searched Google, AI Overview
“best fitness watch”
Searched Google, AI Overview
“gps sports watch”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Amazfit or Apple Watch more popular in search?
This chart shows how often people search Google for Amazfit and Apple Watch by name. Each line represents a brand's share of searches for all seven fitness watch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Apple Watch, Amazfit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Garmin | Fitbit | COROS | Amazfit | Withings | Polar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.3% | 25% | 7.8% | 4.5% | 4.9% | 1.2% | 0.21% |
| Nov 2025 | 54.9% | 25.4% | 7.7% | 5.7% | 4.7% | 1.4% | 0.21% |
| Dec 2025 | 57.2% | 25.5% | 6.7% | 4.5% | 4.8% | 1.2% | 0.18% |
| Jan 2026 | 52.6% | 28.3% | 7.3% | 4.7% | 5.3% | 1.5% | 0.22% |
| Feb 2026 | 52.7% | 28.1% | 7.4% | 4.7% | 5.3% | 1.6% | 0.22% |
| Mar 2026 | 48.7% | 31.6% | 7% | 5.2% | 5.8% | 1.5% | 0.22% |
| Apr 2026 | 48.1% | 31.2% | 8.1% | 5.5% | 5.8% | 1.2% | 0.19% |
| May 2026 | 44.6% | 29.7% | 13.1% | 6.1% | 5.3% | 1.1% | 0.17% |
| Jun 2026 | 46.5% | 29.9% | 11.3% | 5.2% | 5.6% | 1.3% | 0.15% |
| Jul 2026 | 47.3% | 30.7% | 9.6% | 5.4% | 5.8% | 1.2% | 0.17% |
| Aug 2026 | 48.6% | 31.9% | 8% | 5.4% | 4.8% | 1.2% | 0.14% |
| Sep 2026 | 51.9% | 27.3% | 8.4% | 6.2% | 5% | 1% | 0.15% |
How has the Amazfit and Apple Watch comparison changed over the last 12 months?
3 findings
- Apple Watch was ahead of Amazfit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazfit’s share of searches among fitness watch brands worldwide moved from 4.9% to 5%, and its estimated monthly branded searches moved from 704K to 788K.
- Across the 12 months ending September 2026, Apple Watch’s share of searches among fitness watch brands worldwide moved from 56.3% to 51.9%, and its estimated monthly branded searches moved from 8M to 8.2M.
How did search popularity change for fitness watch brands worldwide in September 2026?
2 changes
In September 2026, Apple Watch gained share of searches among fitness watch brands worldwide, from 48.6% to 51.9%.
Estimated monthly branded searches for Amazfit worldwide rose 11.9% over 12 measured months, from 704K to 788K in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Amazfit’s and Apple Watch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazfit
7 branded search terms
- amazfit
- amazfit balance
- amazfit fitness watch
- amazfit gtr
- amazfit smartwatch
- fitness watch amazfit
- smartwatch amazfit
Apple Watch
2 branded search terms
- apple watch
- applewatch ultra
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