How popular isAmazfit in search?
In August 2026, there were an estimated 795K branded searches for Amazfit worldwide which is up 12.8% over the last 11 months. Amazfit holds 10.3% estimated Share of Search among fitness watch brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which fitness watch brands compete with Amazfit?
Share of Search by month for Garmin, Fitbit, Amazfit, Withings. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Fitbit | Amazfit | Withings | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 19.9% | 12.4% | 3% | 0.56% |
| Nov 2025 | 64.8% | 19.4% | 11.8% | 3.4% | 0.54% |
| Dec 2025 | 66.6% | 17.4% | 12.4% | 3.1% | 0.49% |
| Jan 2026 | 66.4% | 17.2% | 12.3% | 3.6% | 0.54% |
| Feb 2026 | 66.2% | 17.3% | 12.3% | 3.7% | 0.54% |
| Mar 2026 | 68.8% | 15.1% | 12.4% | 3.1% | 0.52% |
| Apr 2026 | 67.5% | 17.4% | 12.2% | 2.5% | 0.42% |
| May 2026 | 60.6% | 26.3% | 10.6% | 2.2% | 0.36% |
| Jun 2026 | 62.3% | 23.2% | 11.4% | 2.7% | 0.34% |
| Jul 2026 | 65.1% | 20.1% | 12% | 2.4% | 0.37% |
| Aug 2026 | 69.5% | 17.3% | 10.3% | 2.5% | 0.33% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.5% | 5.4M | +23.2% | +4.4 points | |
| 2, held 2nd | 17.3% | 1.3M | -0.5% | -2.8 points | |
| 3, held 3rd | 10.3% | 795K | -0.66% | -1.7 points | |
| 4, held 4th | 2.5% | 193K | +18.4% | +0.1 points | |
| 5, held 5th | 0.33% | 25.5K | +2.7% | 0 points |
1.
Garmin69.5%
held 1st · 5.4M estimated branded searches · +23.2% vs prior month · +4.4 points
2.
Fitbit17.3%
held 2nd · 1.3M estimated branded searches · -0.5% vs prior month · -2.8 points
3.
Amazfit10.3%
held 3rd · 795K estimated branded searches · -0.66% vs prior month · -1.7 points
4.
Withings2.5%
held 4th · 193K estimated branded searches · +18.4% vs prior month · +0.1 points
5.
Polar0.33%
held 5th · 25.5K estimated branded searches · +2.7% vs prior month · 0 points
Compare search popularity between Amazfit and its closest rivals
How has branded search demand for Amazfit changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Amazfit worldwide rose from 705K to 795K.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness watch brands worldwide decreased from 12.4% to 10.3%.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among fitness watch brands worldwide peaked at 12.4% in March 2026 and was lowest at 10.3% in August 2026.
How did search popularity change for fitness watch brands worldwide in August 2026?
5 changes
In August 2026, Garmin gained estimated Share of Search among fitness watch brands worldwide, from 65.1% to 69.5%.
In August 2026, Fitbit lost estimated Share of Search among fitness watch brands worldwide, from 20.1% to 17.3%.
In August 2026, Amazfit lost estimated Share of Search among fitness watch brands worldwide, from 12% to 10.3%.
Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.
Estimated monthly branded searches for Polar worldwide fell 19.3% over 11 measured months, from 31.6K to 25.5K in August 2026.
How is Amazfit measured?
Brandwave collects information about searches that people make online using Amazfit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- amazfit
- amazfit balance
- amazfit com
- amazfit fitness watch
- amazfit gtr
- amazfit smartwatch
- fitness watch amazfit
- smartwatch amazfit
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