Brandwave

How popular isAmazfit in search?

In September 2026, there were an estimated 788K branded searches for Amazfit worldwide which is up 11.9% over the last 12 months. Amazfit holds 10.4% estimated Share of Search among smart scale brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Huawei54.1%
  2. Fitbit17.5%
  3. Eufy12.6%
  4. Amazfit10.4%
  5. Samsung4.7%
  6. Renpho0.69%
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Which smart scale brands compete with Amazfit?

Amazfit against smart scale brands worldwide, by month

Share of Search by month for Huawei, Fitbit, Eufy, Amazfit, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthHuaweiFitbitEufyAmazfitSamsungRenpho
Oct 202555.4%15.1%13.2%9.5%6.1%0.59%
Nov 202551.3%17%15.3%10.4%5.4%0.67%
Dec 202548.9%16.5%16%11.9%5.8%0.96%
Jan 202649.9%16.7%14.4%12.1%5.9%0.96%
Feb 202649.5%16.6%14.4%12%6.8%0.78%
Mar 202652.1%14.6%14.5%12.2%5.9%0.68%
Apr 202651.8%17.1%12.9%12.1%5.4%0.67%
May 202645.1%26.3%12.5%10.6%4.7%0.71%
Jun 202642%24.9%14.8%12.3%5.4%0.67%
Jul 202644.5%21.6%14.1%13%6.1%0.71%
Aug 202648.2%19.1%14.5%11.4%6.1%0.75%
Sep 202654.1%17.5%12.6%10.4%4.7%0.69%

  1. 1.Huawei

    54.1%

    Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +5.9 points.

  2. 2.Fitbit

    17.5%

    Held 2nd. 1.3M estimated branded searches, -0.45% vs prior month. Share -1.6 points.

  3. 3.Eufy

    12.6%

    Held 3rd. 953K estimated branded searches, -5.4% vs prior month. Share -1.9 points.

  4. 4.Amazfit

    10.4%

    Held 4th. 788K estimated branded searches, -0.77% vs prior month. Share -1 points.

  5. 5.Samsung

    4.7%

    Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share -1.4 points.

  6. 6.Renpho

    0.69%

    Held 6th. 52.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Amazfit and its closest rivals

Every comparison with Amazfit

How has branded search demand for Amazfit changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazfit worldwide rose from 704K to 788K.
  • Across the 12 months ending September 2026, Amazfit’s estimated Share of Search among smart scale brands worldwide increased from 9.5% to 10.4%.
  • Across the 12 months ending September 2026, Amazfit’s estimated Share of Search among smart scale brands worldwide peaked at 13% in July 2026 and was lowest at 9.5% in October 2025.

How did search popularity change for smart scale brands worldwide in September 2026?

  1. In September 2026, Huawei gained estimated Share of Search among smart scale brands worldwide, from 48.2% to 54.1%.

  2. In September 2026, Eufy lost estimated Share of Search among smart scale brands worldwide, from 14.5% to 12.6%.

  3. In September 2026, Fitbit lost estimated Share of Search among smart scale brands worldwide, from 19.1% to 17.5%.

  4. In September 2026, Samsung lost estimated Share of Search among smart scale brands worldwide, from 6.1% to 4.7%.

  5. In September 2026, Amazfit lost estimated Share of Search among smart scale brands worldwide, from 11.4% to 10.4%.

  6. Estimated monthly branded searches for Renpho worldwide rose 20.7% over 12 measured months, from 43.4K to 52.4K in September 2026.

Where does Amazfit compete?

Amazfit is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartwatch brands4th of 55.3%Show ranking
Fitness tracker brands4th of 59.3%Show ranking
Smart scale brands4th of 610.4%Shown above
Fitness watch brands3rd of 511.8%Show ranking
Running watches3rd of 612%Show ranking

How is Amazfit measured?

Brandwave collects information about searches that people make online using Amazfit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • amazfit
  • amazfit balance
  • amazfit fitness watch
  • amazfit gtr
  • amazfit smartwatch
  • fitness watch amazfit
  • smartwatch amazfit

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How the Brand Demand Index is measured

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