Brandwave

Smart Scale brands:Which are searched most?

In September 2026, Garmin was the most searched among smart Scale brands worldwide, with an estimated 4.4M branded searches and 36.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Garmin36.1%
  2. Huawei34%
  3. Fitbit11%
  4. Eufy7.9%
  5. Amazfit6.5%
  6. Samsung2.9%
  7. Noom1.1%
  8. Renpho0.43%

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Share of SearchLeaderboard

Compare the smart scale brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among smart Scale brands worldwide, by month

Share of Search by month for Garmin, Huawei, Fitbit, Eufy, Amazfit, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthGarminHuaweiFitbitEufyAmazfitSamsungNoomRenpho
Oct 202532.4%36.6%10%8.7%6.3%4%1.5%0.39%
Nov 202535.9%32.3%10.7%9.6%6.6%3.4%1.1%0.42%
Dec 202538.5%29.5%10%9.6%7.2%3.5%1.2%0.58%
Jan 202638.7%29.7%9.9%8.6%7.2%3.5%1.8%0.57%
Feb 202638.4%29.6%10%8.6%7.2%4.1%1.8%0.47%
Mar 202639.7%30.7%8.6%8.5%7.2%3.4%1.5%0.4%
Apr 202639.5%30.5%10.1%7.6%7.2%3.2%1.5%0.4%
May 202637.3%27.7%16.1%7.6%6.5%2.9%1.4%0.43%
Jun 202639.6%24.8%14.7%8.8%7.2%3.2%1.2%0.39%
Jul 202640.8%25.8%12.5%8.2%7.5%3.5%1.3%0.41%
Aug 202643%26.9%10.7%8.1%6.4%3.4%1.1%0.42%
Sep 202636.1%34%11%7.9%6.5%2.9%1.1%0.43%

This month’s ranking, September 2026

  1. 1.Garmin

    36.1%

    Held 1st. 4.4M estimated branded searches, -18.5% vs prior month. Share -6.8 points.

  2. 2.Huawei

    34%

    Held 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share +7 points.

  3. 3.Fitbit

    11%

    Held 3rd. 1.3M estimated branded searches, -0.45% vs prior month. Share +0.3 points.

  4. 4.Eufy

    7.9%

    Held 4th. 953K estimated branded searches, -5.4% vs prior month. Share -0.2 points.

  5. 5.Amazfit

    6.5%

    Held 5th. 788K estimated branded searches, -0.77% vs prior month. Share +0.2 points.

  6. 6.Samsung

    2.9%

    Held 6th. 352K estimated branded searches, -16.6% vs prior month. Share -0.5 points.

  7. 7.Noom

    1.1%

    Held 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Renpho

    0.43%

    Held 8th. 52.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among smart Scale brands worldwide?

In September 2026, Garmin was the most searched among smart Scale brands worldwide, with an estimated 4.4M branded searches and 36.1% estimated Share of Search within this set. Huawei is in 2nd place, 2.2 percentage points behind at 34% Share of Search.

Global smart Scale brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Garmin32.4% → 36.1%43%Aug 202632.4%Oct 20252nd → 1st
Huawei36.6% → 34%36.6%Oct 202524.8%Jun 20261st → 2nd
Fitbit10% → 11%16.1%May 20268.6%Mar 20263rd
Eufy8.7% → 7.9%9.6%Dec 20257.6%Apr 20264th
Amazfit6.3% → 6.5%7.5%Jul 20266.3%Oct 20255th
Samsung4% → 2.9%4.1%Feb 20262.9%May 20266th
Noom1.5% → 1.1%1.8%Jan 20261.1%Nov 20257th
Renpho0.39% → 0.43%0.58%Dec 20250.39%Oct 20258th

Each finding as a sentence

  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among smart Scale brands worldwide increased from 32.4% to 36.1%.
  • Across the 12 months ending September 2026, Huawei’s estimated Share of Search among smart Scale brands worldwide decreased from 36.6% to 34%.
  • Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among smart Scale brands worldwide increased from 10% to 11%.
  • Across the 12 months ending September 2026, Eufy’s estimated Share of Search among smart Scale brands worldwide decreased from 8.7% to 7.9%.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among smart Scale brands worldwide decreased from 4% to 2.9%.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among smart Scale brands worldwide peaked at 43% in August 2026 and was lowest at 32.4% in October 2025.
  • Across the 12 months ending September 2026, Huawei’s estimated Share of Search among smart Scale brands worldwide peaked at 36.6% in October 2025 and was lowest at 24.8% in June 2026.
  • Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among smart Scale brands worldwide peaked at 16.1% in May 2026 and was lowest at 8.6% in March 2026.
  • Across the 12 months ending September 2026, Eufy’s estimated Share of Search among smart Scale brands worldwide peaked at 9.6% in December 2025 and was lowest at 7.6% in April 2026.
  • Across the 12 months ending September 2026, Amazfit’s estimated Share of Search among smart Scale brands worldwide peaked at 7.5% in July 2026 and was lowest at 6.3% in October 2025.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among smart Scale brands worldwide peaked at 4.1% in February 2026 and was lowest at 2.9% in May 2026.
  • Across the 12 months ending September 2026, Garmin rose from 2nd to 1st among smart Scale brands worldwide.
  • Across the 12 months ending September 2026, Huawei fell from 1st to 2nd among smart Scale brands worldwide.
  • Across the 12 months ending September 2026, Amazfit, Noom and Renpho held steady: their estimated Share of Search among smart Scale brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for smart Scale brands worldwide in September 2026?

  1. In September 2026, Huawei gained estimated Share of Search among smart Scale brands worldwide, from 26.9% to 34%.

  2. In September 2026, Garmin lost estimated Share of Search among smart Scale brands worldwide, from 43% to 36.1%.

  3. Eufy’s estimated Share of Search among smart Scale brands worldwide has lost ground for 3 months in a row, from 8.8% to 7.9% in September 2026.

  4. Estimated monthly branded searches for Renpho worldwide rose 20.7% over 12 measured months, from 43.4K to 52.4K in September 2026.

  5. Estimated monthly branded searches for Fitbit worldwide rose 18.4% over 12 measured months, from 1.1M to 1.3M in September 2026.

  6. Estimated monthly branded searches for Amazfit worldwide rose 11.9% over 12 measured months, from 704K to 788K in September 2026.

  7. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

  8. Estimated monthly branded searches for Noom worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

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