How popular isWithings?
In September 2026, people searched for Withings by name about 163,000 times worldwide, about the same as the previous year. These searches made up 2.1% of all global smart scale brand searches, placing Withings fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about smart scale brands, Withings appeared in all answers and was the most recommended of the seven.
Withings is the fourth most searched of 7 competitors and the most recommended in AI answers.
HuaweiShare of searches 65.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FitbitShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
AmazfitShare of searches 10.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WithingsShare of searches 2.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SamsungShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow Withings and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top smart scale brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Withings appeared in all five answers. Withings is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Withings5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Renpho5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fitbit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eufy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart scale brands
5 answers
Asked ChatGPT
“Which smart scale brand should I buy?”
Asked ChatGPT
“What are the best smart scale brands?”
Asked ChatGPT
“What's the best smart scale brand for weight tracking?”
Searched Google, AI Overview
“best smart scale”
Searched Google, AI Overview
“body fat scale”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which smart scale brands compete with Withings?
Share of searches by month for Huawei, Fitbit, Amazfit, Withings. The figures are in the table below the chart.
View monthly share of searches table
| Month | Huawei | Fitbit | Amazfit | Withings | Samsung | Renpho | Eufy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 16.9% | 9.3% | 2.3% | 1.9% | 0.68% | 0.07% |
| Nov 2025 | 64.2% | 19.1% | 10.6% | 3.2% | 2.1% | 0.78% | 0.08% |
| Dec 2025 | 62.4% | 18.6% | 12.5% | 3.1% | 2.1% | 1.1% | 0.12% |
| Jan 2026 | 62% | 18.5% | 12.5% | 3.7% | 2% | 1.1% | 0.15% |
| Feb 2026 | 61.5% | 18.5% | 12.3% | 3.7% | 3% | 0.91% | 0.12% |
| Mar 2026 | 64.5% | 15.8% | 13% | 3.2% | 2.6% | 0.78% | 0.13% |
| Apr 2026 | 63% | 18.8% | 12.7% | 2.5% | 2.1% | 0.76% | 0.1% |
| May 2026 | 54.4% | 29.7% | 10.9% | 2.2% | 1.8% | 0.8% | 0.09% |
| Jun 2026 | 52.4% | 28.7% | 12.9% | 3.2% | 2.1% | 0.77% | 0.1% |
| Jul 2026 | 55.4% | 24.7% | 13.6% | 2.7% | 2.7% | 0.82% | 0.09% |
| Aug 2026 | 59.9% | 21.8% | 12% | 2.9% | 2.4% | 0.88% | 0.08% |
| Sep 2026 | 65.1% | 19.4% | 10.7% | 2.1% | 1.8% | 0.79% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.1% | 4.1M | +22.1% | +5.3 points | |
| 2, held 2nd | 19.4% | 1.2M | 0% | -2.4 points | |
| 3, held 3rd | 10.7% | 673K | 0% | -1.3 points | |
| 4, held 4th | 2.1% | 135K | -18.2% | -0.8 points | |
| 5, held 5th | 1.8% | 110K | -18.5% | -0.7 points | |
| 6, held 6th | 0.79% | 49.5K | 0% | -0.1 points | |
| 7, held 7th | 0.07% | 4.4K | 0% | 0 points |
1.
Huawei65.1%
Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +5.3 points.
2.
Fitbit19.4%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -2.4 points.
3.
Amazfit10.7%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.
Withings2.1%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
5.
Samsung1.8%
Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
6.
Renpho0.79%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Eufy0.07%
Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Withings and its closest rivals
Every comparison with Withings
24 comparisons
- Amazfit vs Withings
- Apple Watch vs Withings
- COROS vs Withings
- Fitbit vs Withings
- Garmin vs Withings
- Suunto vs Withings
- Eight Sleep vs Withings
- Huawei vs Withings
- Oura vs Withings
- WHOOP vs Withings
- Omron vs Withings
- Samsung vs Withings
- Beurer vs Withings
- Renpho vs Withings
- Salter vs Withings
- Tanita vs Withings
- Microlife vs Withings
- Polar vs Withings
- iHealth vs Withings
- AliveCor vs Withings
- Etekcity vs Withings
- A&D Medical vs Withings
- Eufy vs Withings
- Qardio vs Withings
How has branded search demand for Withings changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Withings worldwide held steady, from 168K to 163K.
- Across the 12 months ending September 2026, Withings’ share of searches among smart scale brands worldwide peaked at 3.7% in January 2026 and was lowest at 2.1% in September 2026.
How did search popularity change for smart scale brands worldwide in September 2026?
6 changes
In September 2026, Huawei gained share of searches among smart scale brands worldwide, from 59.9% to 65.1%.
In September 2026, Fitbit lost share of searches among smart scale brands worldwide, from 21.8% to 19.4%.
In September 2026, Amazfit lost share of searches among smart scale brands worldwide, from 12% to 10.7%.
In September 2026, Withings lost share of searches among smart scale brands worldwide, from 2.9% to 2.1%.
In September 2026, Samsung lost share of searches among smart scale brands worldwide, from 2.4% to 1.8%.
Estimated monthly branded searches for Renpho worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
How are Withings’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Withings’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fitness watch withings
- smartwatch withings
- withings
- withings scanwatch
Do you work for Withings? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Withings compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fitness watch brands | 6th of 7 | 1% | Show ranking |
| Running watches | 5th of 6 | 2.2% | Show ranking |
| Smart scale brands | 4th of 7 | 2.1% | Shown above |
| Sleep tracking devices | 4th of 4 | 3.9% | Show ranking |
| Bathroom scale brands | 2nd of 7 | 24.3% | Show ranking |
| Blood pressure monitor brands | 2nd of 5 | 30.3% | Show ranking |
| Home health monitoring devices | 2nd of 5 | 36.4% | Show ranking |
Is Withings your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.