Oura vs Withings:Which is more popular by branded search?
In August 2026, Oura had more branded searches than Withings among sleep tracking devices worldwide. Oura was estimated to have 3.5M branded searches compared to Withings’ 193K, and held a 30.3% Share of Search versus Withings’ 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oura or Withings?
Compare the wearables that track sleep. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oura, Withings. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Oura | WHOOP | Eight Sleep | Withings |
|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 38.5% | 16.8% | 2.2% | 1.9% |
| Nov 2025 | 39.5% | 43.7% | 13% | 1.7% | 2.1% |
| Dec 2025 | 38.1% | 45.8% | 13.1% | 1.2% | 1.8% |
| Jan 2026 | 40.9% | 38.6% | 17.1% | 1.3% | 2.2% |
| Feb 2026 | 41% | 38.2% | 17.2% | 1.3% | 2.3% |
| Mar 2026 | 43.9% | 34.2% | 18.5% | 1.4% | 2% |
| Apr 2026 | 44.5% | 34% | 18.7% | 1.1% | 1.7% |
| May 2026 | 41.3% | 35.4% | 20.4% | 1.5% | 1.5% |
| Jun 2026 | 37.9% | 42.9% | 15.8% | 1.7% | 1.7% |
| Jul 2026 | 38.2% | 38.1% | 19.6% | 2.6% | 1.4% |
| Aug 2026 | 46.2% | 30.3% | 19.3% | 2.6% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Oura and Withings comparison changed over the last 12 months?
3 findings
- Oura was ahead of Withings in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among sleep tracking devices worldwide moved from 38.5% to 30.3%, and its estimated monthly branded searches moved from 3.4M to 3.5M.
- Across the 11 months ending August 2026, Withings’ estimated Share of Search among sleep tracking devices worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 168K to 193K.
How did search popularity change for sleep tracking devices worldwide in August 2026?
2 changes
In August 2026, Oura lost estimated Share of Search among sleep tracking devices worldwide, from 38.1% to 30.3%.
Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Oura’s and Withings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.