Brandwave

How popular isWHOOP in search?

In August 2026, there were an estimated 2.2M branded searches for WHOOP worldwide which is up 49.3% over the last 11 months. WHOOP holds 19.3% estimated Share of Search among sleep tracking devices worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin46.2%
  2. Oura30.3%
  3. WHOOP19.3%
  4. Eight Sleep2.6%
  5. Withings1.7%
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Which sleep tracking devices compete with WHOOP?

WHOOP against sleep tracking devices worldwide, by month

Share of Search by month for Garmin, Oura, WHOOP, Eight Sleep. The figures are in the table below the chart.

View monthly share of search table
MonthGarminOuraWHOOPEight SleepWithings
Oct 202540.6%38.5%16.8%2.2%1.9%
Nov 202539.5%43.7%13%1.7%2.1%
Dec 202538.1%45.8%13.1%1.2%1.8%
Jan 202640.9%38.6%17.1%1.3%2.2%
Feb 202641%38.2%17.2%1.3%2.3%
Mar 202643.9%34.2%18.5%1.4%2%
Apr 202644.5%34%18.7%1.1%1.7%
May 202641.3%35.4%20.4%1.5%1.5%
Jun 202637.9%42.9%15.8%1.7%1.7%
Jul 202638.2%38.1%19.6%2.6%1.4%
Aug 202646.2%30.3%19.3%2.6%1.7%
Sep 2026—————

  1. 1.Garmin

    46.2%

    Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +8 points.

  2. 2.Oura

    30.3%

    Held 2nd. 3.5M estimated branded searches, -19.2% vs prior month. Share -7.9 points.

  3. 3.WHOOP

    19.3%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Eight Sleep

    2.6%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Withings

    1.7%

    Held 5th. 193K estimated branded searches, +18.4% vs prior month. Share +0.2 points.

Compare search popularity between WHOOP and its closest rivals

How has branded search demand for WHOOP changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WHOOP worldwide rose from 1.5M to 2.2M.
  • Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among sleep tracking devices worldwide increased from 16.8% to 19.3%.
  • Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among sleep tracking devices worldwide peaked at 20.4% in May 2026 and was lowest at 13% in November 2025.

How did search popularity change for sleep tracking devices worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among sleep tracking devices worldwide, from 38.2% to 46.2%.

  2. In August 2026, Oura lost estimated Share of Search among sleep tracking devices worldwide, from 38.1% to 30.3%.

  3. Estimated monthly branded searches for Eight Sleep worldwide rose 49.8% over 11 measured months, from 201K to 301K in August 2026.

  4. Estimated monthly branded searches for WHOOP worldwide rose 49.3% over 11 measured months, from 1.5M to 2.2M in August 2026.

  5. Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.

How is WHOOP measured?

Brandwave collects information about searches that people make online using WHOOP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • whoop

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How the Brand Demand Index is measured

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