Brandwave

How popular isFitbit in search?

In September 2026, there were an estimated 1.3M branded searches for Fitbit worldwide which is up 18.4% over the last 12 months. Fitbit holds 15.6% estimated Share of Search among fitness tracker brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Oura45.1%
  2. WHOOP29.7%
  3. Fitbit15.6%
  4. Amazfit9.3%
  5. Polar0.27%
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Which fitness tracker brands compete with Fitbit?

Fitbit against fitness tracker brands worldwide, by month

Share of Search by month for Oura, WHOOP, Fitbit, Amazfit. The figures are in the table below the chart.

View monthly share of search table
MonthOuraWHOOPFitbitAmazfitPolar
Oct 202545.9%26.2%16.8%10.6%0.45%
Nov 202552.9%20.9%16%9.8%0.43%
Dec 202554.1%21.7%13.8%10%0.37%
Jan 202647.1%27.8%14.3%10.4%0.44%
Feb 202647.4%27.2%14.6%10.5%0.43%
Mar 202644.2%30.4%13.6%11.4%0.44%
Apr 202642.5%30.2%15.7%11.2%0.36%
May 202636.4%30.6%23.3%9.4%0.3%
Jun 202644.8%25.9%19.4%9.6%0.27%
Jul 202643.7%30.7%15.8%9.5%0.28%
Aug 202639.4%32.8%17.2%10.3%0.31%
Sep 202645.1%29.7%15.6%9.3%0.27%

  1. 1.Oura

    45.1%

    Held 1st. 3.8M estimated branded searches, +24.9% vs prior month. Share +5.6 points.

  2. 2.WHOOP

    29.7%

    Held 2nd. 2.5M estimated branded searches, -0.98% vs prior month. Share -3.1 points.

  3. 3.Fitbit

    15.6%

    Held 3rd. 1.3M estimated branded searches, -0.45% vs prior month. Share -1.5 points.

  4. 4.Amazfit

    9.3%

    Held 4th. 788K estimated branded searches, -0.77% vs prior month. Share -0.9 points.

  5. 5.Polar

    0.27%

    Held 5th. 22.9K estimated branded searches, -4.2% vs prior month. Share 0 points.

Compare search popularity between Fitbit and its closest rivals

Every comparison with Fitbit

How has branded search demand for Fitbit changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fitbit worldwide rose from 1.1M to 1.3M.
  • Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among fitness tracker brands worldwide decreased from 16.8% to 15.6%.
  • Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among fitness tracker brands worldwide peaked at 23.3% in May 2026 and was lowest at 13.6% in March 2026.

How did search popularity change for fitness tracker brands worldwide in September 2026?

  1. In September 2026, Oura gained estimated Share of Search among fitness tracker brands worldwide, from 39.4% to 45.1%.

  2. In September 2026, WHOOP lost estimated Share of Search among fitness tracker brands worldwide, from 32.8% to 29.7%.

  3. In September 2026, Fitbit lost estimated Share of Search among fitness tracker brands worldwide, from 17.2% to 15.6%.

  4. In September 2026, Amazfit lost estimated Share of Search among fitness tracker brands worldwide, from 10.3% to 9.3%.

  5. Estimated monthly branded searches for Polar worldwide fell 22.9% over 12 measured months, from 29.7K to 22.9K in September 2026.

Where does Fitbit compete?

Fitbit is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartwatch brands3rd of 58.8%Show ranking
Fitness tracker brands3rd of 515.6%Shown above
Smart scale brands2nd of 617.5%Show ranking
Fitness watch brands2nd of 519.9%Show ranking
Heart monitor brands2nd of 323.2%Show ranking
Sleep tracker brands2nd of 331.6%Show ranking

How is Fitbit measured?

Brandwave collects information about searches that people make online using Fitbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • fitbit
  • fitbit charge
  • fitbit fitness watch
  • fitbit sense
  • fitbit smartwatch
  • fitbit versa
  • smartwatch fitbit

How the Brand Demand Index is measured

Do you work for Fitbit? To request corrections or removal please contact us via our support page and we will be happy to assist.

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