How popular isFitbit in search?

In September 2026, there were an estimated 1.3M branded searches for Fitbit worldwide which is up 18.4% over the last 12 months. Fitbit holds 0.28% estimated Share of Search among sleep Tracker brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which sleep Tracker brands compete with Fitbit?

Fitbit against sleep Tracker brands worldwide, by month

Month	Google	WHOOP	Smart	Fitbit	Samsung	Tempur-Pedic
Oct 2025	98.9%	0.38%	0.39%	0.24%	0.1%	0.04%
Nov 2025	98.8%	0.38%	0.39%	0.29%	0.09%	0.05%
Dec 2025	98.8%	0.39%	0.4%	0.25%	0.09%	0.05%
Jan 2026	98.7%	0.47%	0.4%	0.24%	0.09%	0.04%
Feb 2026	98.7%	0.44%	0.47%	0.24%	0.1%	0.05%
Mar 2026	98.8%	0.45%	0.39%	0.2%	0.08%	0.04%
Apr 2026	98.8%	0.46%	0.39%	0.24%	0.08%	0.04%
May 2026	98.5%	0.56%	0.4%	0.43%	0.08%	0.04%
Jun 2026	98.6%	0.48%	0.41%	0.36%	0.08%	0.04%
Jul 2026	98.7%	0.58%	0.34%	0.3%	0.08%	0.04%
Aug 2026	98.6%	0.56%	0.41%	0.29%	0.09%	0.05%
Sep 2026	98.7%	0.54%	0.39%	0.28%	0.08%	0.04%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google	98.7%	460M	+3.4%	+0.1 points
2, held 2nd	WHOOP	0.54%	2.5M	-0.98%	0 points
3, held 3rd	Smart	0.39%	1.8M	0%	0 points
4, held 4th	Fitbit Google	0.28%	1.3M	-0.45%	0 points
5, held 5th	Samsung	0.08%	352K	-16.6%	0 points
6, held 6th	Tempur-Pedic	0.04%	206K	0%	0 points

1.Google
98.7%
Held 1st. 460M estimated branded searches, +3.4% vs prior month. Share +0.1 points.
2.WHOOP
0.54%
Held 2nd. 2.5M estimated branded searches, -0.98% vs prior month. Share 0 points.
3.Smart
0.39%
Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
4.Fitbit
0.28%
Held 4th. 1.3M estimated branded searches, -0.45% vs prior month. Share 0 points.
5.Samsung
0.08%
Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share 0 points.
6.Tempur-Pedic
0.04%
Held 6th. 206K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fitbit and its closest rivals

How has branded search demand for Fitbit changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Fitbit worldwide rose from 1.1M to 1.3M.
Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among sleep Tracker brands worldwide held steady, from 0.24% to 0.28%.

How did search popularity change for sleep Tracker brands worldwide in September 2026?

3 changes

Estimated monthly branded searches for WHOOP worldwide rose 44.1% over 12 measured months, from 1.7M to 2.5M in September 2026.
Estimated monthly branded searches for Fitbit worldwide rose 18.4% over 12 measured months, from 1.1M to 1.3M in September 2026.
Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

Where does Fitbit compete?

Fitbit is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Sleep Tracker brands	4th of 6	0.28%	Shown above
Smartwatch brands	3rd of 5	8.8%	Show ranking
Heart Monitor brands	3rd of 5	9.5%	Show ranking
Smart Scale brands	3rd of 8	11%	Show ranking
Fitness tracker brands	3rd of 5	15.6%	Show ranking
Fitness watch brands	2nd of 5	19.9%	Show ranking
Flex brands	2nd of 6	36.1%	Show ranking

How is Fitbit measured?

Brandwave collects information about searches that people make online using Fitbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms