Brandwave

How popular isYouTube TV?

In September 2026, people searched for YouTube TV by name about 7.5 million times worldwide, about the same as the previous year. These searches made up 5.6% of all global streaming service searches, placing YouTube TV fifth out of ten services. When we asked both ChatGPT and Google AI Overviews about streaming services, YouTube TV appeared in four of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

YouTube TV is the fifth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. NetflixShare of searches 61.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Disney+Share of searches 10.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. HBO MaxShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Prime VideoShare of searches 5.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. YouTube TVShare of searches 5.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th

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Top streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouTube TV was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. YouTube TV is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Netflix1st
  2. HBO Max2nd
  3. Disney+3rd
  4. Hulu4th
  5. Prime Video5th
  6. YouTube TV6th
  7. Apple TV7th
  8. Sling TV8th
  9. Philo9th
  10. Fubo10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Disney+5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hulu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Netflix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HBO Max4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prime Video4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YouTube TV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple TV3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sling TV2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fubo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streaming services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which streaming services compete with YouTube TV?

YouTube TV against streaming services worldwide, by month

Share of searches by month for Netflix, Disney+, HBO Max, Prime Video, YouTube TV, Apple TV, Hulu. The figures are in the table below the chart.

View monthly share of searches table
MonthNetflixDisney+HBO MaxPrime VideoYouTube TVApple TVHuluFuboSling TVPhilo
Oct 202559.3%11.8%6.5%6.5%5.3%3.6%4.4%1.6%0.87%0.04%
Nov 202557.7%11.5%7.7%6.3%5.2%4.3%4.3%1.9%1%0.04%
Dec 202564.6%10.6%7.1%5.8%3.2%3.9%3.2%0.96%0.53%0.03%
Jan 202662.9%10.3%8.5%5.7%3.8%3.1%3.8%1.1%0.62%0.04%
Feb 202662.9%10.3%8.4%5.7%4.6%3.1%3.8%0.76%0.51%0.04%
Mar 202660.3%12.1%8.1%5.4%4.4%3.6%4.4%1.1%0.49%0.04%
Apr 202661.5%10.1%10.1%6.8%3%3.7%3.7%0.74%0.41%0.04%
May 202663.1%10.3%8.4%6.9%3.1%3.8%3.1%0.76%0.42%0.04%
Jun 202662.3%10.2%8.3%5.6%4.6%3.8%3.1%1.7%0.41%0.04%
Jul 202664.2%10.5%7.1%5.8%3.9%3.9%3.2%1.2%0.35%0.04%
Aug 202662.9%12.6%6.9%5.7%3.1%4.6%3.1%0.76%0.34%0.04%
Sep 202661.8%10.1%6.8%5.6%5.6%4.6%3.7%1.4%0.5%0.03%

  1. 1.Netflix

    61.8%

    Held 1st. 83.1M estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Disney+

    10.1%

    Held 2nd. 13.6M estimated branded searches, -18.1% vs prior month. Share -2.5 points.

  3. 3.HBO Max

    6.8%

    Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Prime Video

    5.6%

    Held 4th. 7.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.YouTube TV

    5.6%

    Moved from 7th to 5th. 7.5M estimated branded searches, +82.9% vs prior month. Share +2.5 points.

  6. 6.Apple TV

    4.6%

    Moved from 5th to 6th. 6.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Hulu

    3.7%

    Moved from 6th to 7th. 5M estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  8. 8.Fubo

    1.4%

    Held 8th. 1.8M estimated branded searches, +83% vs prior month. Share +0.6 points.

  9. 9.Sling TV

    0.5%

    Held 9th. 673K estimated branded searches, +49.6% vs prior month. Share +0.2 points.

  10. 10.Philo

    0.03%

    Held 10th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between YouTube TV and its closest rivals

Every comparison with YouTube TV

9 comparisons

How has branded search demand for YouTube TV changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for YouTube TV worldwide held steady at 7.5M.
  • Across the 12 months ending September 2026, YouTube TV’s share of searches among streaming services worldwide peaked at 5.6% in September 2026 and was lowest at 3% in April 2026.

How did search popularity change for streaming services worldwide in September 2026?

6 changes

  1. In September 2026, YouTube TV overtook Apple TV and Hulu to rank 5th among streaming services worldwide, with 5.6% of the searches.

  2. In September 2026, Hulu gained share of searches among streaming services worldwide, from 3.1% to 3.7%.

  3. In September 2026, Fubo gained share of searches among streaming services worldwide, from 0.76% to 1.4%.

  4. In September 2026, Disney+ lost share of searches among streaming services worldwide, from 12.6% to 10.1%.

  5. In September 2026, Netflix lost share of searches among streaming services worldwide, from 62.9% to 61.8%.

  6. HBO Max’s share of searches among streaming services worldwide has lost ground for 3 months in a row, from 8.3% to 6.8% in September 2026.

How are YouTube TV’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using YouTube TV’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • youtube tv

How the Brand Demand Index is measured

Who owns YouTube TV?

YouTube TV is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music and YouTube Studio, owned by the same company, worldwide.

Do you work for YouTube TV? To request corrections or removal please contact us via our support page and we will be happy to assist.

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