How popular isNetflix in search?
In August 2026, there were an estimated 83.1M branded searches for Netflix worldwide which held steady over the last 11 months. Netflix holds 70.8% estimated Share of Search among streaming services worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Netflix70.8%
Disney+14.1%
Amazon Prime Video6.4%
Apple TV5.2%
Hulu3.5%
Max0.02%
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Which streaming services compete with Netflix?
Share of Search by month for Netflix, Disney+, Amazon Prime Video, Apple TV, Hulu. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | Disney+ | Amazon Prime Video | Apple TV | Hulu | Max |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.3% | 13.8% | 7.6% | 4.2% | 5.1% | 0.02% |
| Nov 2025 | 68.6% | 13.7% | 7.5% | 5.1% | 5.1% | 0.02% |
| Dec 2025 | 73.3% | 12% | 6.6% | 4.4% | 3.6% | 0.01% |
| Jan 2026 | 73.3% | 12% | 6.6% | 3.6% | 4.4% | 0.01% |
| Feb 2026 | 73.4% | 12% | 6.6% | 3.6% | 4.4% | 0.01% |
| Mar 2026 | 70.2% | 14% | 6.3% | 4.2% | 5.2% | 0.02% |
| Apr 2026 | 71.7% | 11.7% | 7.9% | 4.3% | 4.3% | 0.02% |
| May 2026 | 72.3% | 11.8% | 8% | 4.3% | 3.6% | 0.02% |
| Jun 2026 | 73.4% | 12% | 6.6% | 4.4% | 3.6% | 0.02% |
| Jul 2026 | 73.4% | 12% | 6.6% | 4.4% | 3.6% | 0.02% |
| Aug 2026 | 70.8% | 14.1% | 6.4% | 5.2% | 3.5% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.8% | 83.1M | 0% | -2.6 points | |
| 2, held 2nd | 14.1% | 16.6M | +22.1% | +2.1 points | |
| 3, held 3rd | 6.4% | 7.5M | 0% | -0.2 points | |
| 4, held 4th | 5.2% | 6.1M | +22.4% | +0.8 points | |
| 5, held 5th | 3.5% | 4.1M | 0% | -0.1 points | |
| 6, held 6th | 0.02% | 18.1K | 0% | 0 points |
1.
Netflix70.8%
Held 1st. 83.1M estimated branded searches, 0% vs prior month. Share -2.6 points.
2.
Disney+14.1%
Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +2.1 points.
6.4%
Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Apple TV5.2%
Held 4th. 6.1M estimated branded searches, +22.4% vs prior month. Share +0.8 points.
5.
Hulu3.5%
Held 5th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Max0.02%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Netflix and its closest rivals
Every comparison with Netflix
6 comparisons
How has branded search demand for Netflix changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Netflix worldwide held steady at 83.1M.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among streaming services worldwide increased from 69.3% to 70.8%.
- Across the 11 months ending August 2026, Netflix’s estimated Share of Search among streaming services worldwide peaked at 73.4% in February 2026 and was lowest at 68.6% in November 2025.
How did search popularity change for streaming services worldwide in August 2026?
5 changes
In August 2026, Disney+ gained estimated Share of Search among streaming services worldwide, from 12% to 14.1%.
In August 2026, Apple TV gained estimated Share of Search among streaming services worldwide, from 4.4% to 5.2%.
In August 2026, Netflix lost estimated Share of Search among streaming services worldwide, from 73.4% to 70.8%.
Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.
Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
Where does Netflix compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video streaming services | 1st of 5 | 69% | Show ranking |
| Streaming services | 1st of 6 | 70.8% | Shown above |
How is Netflix measured?
Brandwave collects information about searches that people make online using Netflix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- netflix
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Is Netflix your brand?
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