Brandwave

OTT platforms:Which brands are most popular in search?

In August 2026, Vimeo was the most searched among OTT platforms worldwide, with an estimated 1.1M branded searches and 95.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vimeo95.3%
  2. Kaltura2.4%
  3. Brightcove0.93%
  4. Uscreen0.89%
  5. JW Player0.48%

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Share of SearchLeaderboard

Compare the platforms that run streaming services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among OTT platforms worldwide, by month

Share of Search by month for Vimeo, Kaltura. The figures are in the table below the chart.

View monthly share of search table
MonthVimeoKalturaBrightcoveUscreenJW Player
Oct 202594.8%2.4%1.4%0.88%0.59%
Nov 202595.1%2.4%1.1%0.72%0.59%
Dec 202595.6%2%1.1%0.73%0.6%
Jan 202695%2.4%1.1%0.88%0.59%
Feb 202695.8%2%0.94%0.73%0.49%
Mar 202696.1%2%0.78%0.6%0.49%
Apr 202695.4%2.4%0.94%0.73%0.49%
May 202696%2%0.77%0.73%0.49%
Jun 202695.4%2%1.1%0.73%0.73%
Jul 202696%1.6%0.94%0.9%0.49%
Aug 202695.3%2.4%0.93%0.89%0.48%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Vimeo

    95.3%

    Held 1st. 1.1M estimated branded searches, +0.49% vs prior month. Share -0.8 points.

  2. 2.Kaltura

    2.4%

    Held 2nd. 27.1K estimated branded searches, +49.7% vs prior month. Share +0.8 points.

  3. 3.Brightcove

    0.93%

    Held 3rd. 10.4K estimated branded searches, +0.29% vs prior month. Share 0 points.

  4. 4.Uscreen

    0.89%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.JW Player

    0.48%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among OTT platforms worldwide?

In August 2026, Vimeo was the most searched among OTT platforms worldwide, with an estimated 1.1M branded searches and 95.3% estimated Share of Search within this set. Kaltura is in 2nd place, 92.8 percentage points behind at 2.4% Share of Search.

Global OTT platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vimeo94.8% → 95.3%96.1%Mar 202694.8%Oct 20251st
Kaltura2.4%2.4%Apr 20261.6%Jul 20262nd
Brightcove1.4% → 0.93%1.4%Oct 20250.77%May 20263rd
Uscreen0.88% → 0.89%0.9%Jul 20260.6%Mar 20264th
JW Player0.59% → 0.48%0.73%Jun 20260.48%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among OTT platforms worldwide peaked at 96.1% in March 2026 and was lowest at 94.8% in October 2025.
  • Across the 11 months ending August 2026, Vimeo, Kaltura, Brightcove, Uscreen and JW Player held steady: their estimated Share of Search among OTT platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for OTT platforms worldwide in August 2026?

  1. In August 2026, Kaltura gained estimated Share of Search among OTT platforms worldwide, from 1.6% to 2.4%.

  2. In August 2026, Vimeo lost estimated Share of Search among OTT platforms worldwide, from 96% to 95.3%.

  3. Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026.

  4. Estimated monthly branded searches for JW Player worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Uscreen worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

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