Brandwave

How popular isHulu in search?

In August 2026, there were an estimated 4.1M branded searches for Hulu worldwide which is down 33.2% over the last 11 months. Hulu holds 3.5% estimated Share of Search among streaming services worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Netflix70.8%
  2. Disney+14.1%
  3. Amazon Prime Video6.4%
  4. Apple TV5.2%
  5. Hulu3.5%
  6. Max0.02%
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Which streaming services compete with Hulu?

Hulu against streaming services worldwide, by month

Share of Search by month for Netflix, Disney+, Amazon Prime Video, Apple TV, Hulu. The figures are in the table below the chart.

View monthly share of search table
MonthNetflixDisney+Amazon Prime VideoApple TVHuluMax
Oct 202569.3%13.8%7.6%4.2%5.1%0.02%
Nov 202568.6%13.7%7.5%5.1%5.1%0.02%
Dec 202573.3%12%6.6%4.4%3.6%0.01%
Jan 202673.3%12%6.6%3.6%4.4%0.01%
Feb 202673.4%12%6.6%3.6%4.4%0.01%
Mar 202670.2%14%6.3%4.2%5.2%0.02%
Apr 202671.7%11.7%7.9%4.3%4.3%0.02%
May 202672.3%11.8%8%4.3%3.6%0.02%
Jun 202673.4%12%6.6%4.4%3.6%0.02%
Jul 202673.4%12%6.6%4.4%3.6%0.02%
Aug 202670.8%14.1%6.4%5.2%3.5%0.02%
Sep 2026——————

  1. 1.Netflix

    70.8%

    Held 1st. 83.1M estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.Disney+

    14.1%

    Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +2.1 points.

  3. 3.Amazon Prime Video

    6.4%

    Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Apple TV

    5.2%

    Held 4th. 6.1M estimated branded searches, +22.4% vs prior month. Share +0.8 points.

  5. 5.Hulu

    3.5%

    Held 5th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Max

    0.02%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hulu and its closest rivals

How has branded search demand for Hulu changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hulu worldwide fell from 6.1M to 4.1M.
  • Across the 11 months ending August 2026, Hulu’s estimated Share of Search among streaming services worldwide decreased from 5.1% to 3.5%.
  • Across the 11 months ending August 2026, Hulu’s estimated Share of Search among streaming services worldwide peaked at 5.2% in March 2026 and was lowest at 3.5% in August 2026.
  • Across the 11 months ending August 2026, Hulu fell from 4th to 5th among streaming services worldwide.

How did search popularity change for streaming services worldwide in August 2026?

  1. In August 2026, Disney+ gained estimated Share of Search among streaming services worldwide, from 12% to 14.1%.

  2. In August 2026, Apple TV gained estimated Share of Search among streaming services worldwide, from 4.4% to 5.2%.

  3. In August 2026, Netflix lost estimated Share of Search among streaming services worldwide, from 73.4% to 70.8%.

  4. Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.

  5. Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

Where does Hulu compete?

Hulu is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video streaming services5th of 53.4%Show ranking
Streaming services5th of 63.5%Shown above

How is Hulu measured?

Brandwave collects information about searches that people make online using Hulu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hulu

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How the Brand Demand Index is measured

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