Hulu vs JW Player:Which is searched more?
In September 2026, Hulu had more branded searches than JW Player among OTT platforms worldwide. Hulu had about 5 million branded searches, while JW Player had 9,800. Hulu made up 4.2% of all OTT platform searches we track, and JW Player accounted for <0.01%. These are worldwide searches for English-language branded terms.
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Is Hulu or JW Player more popular in search?
Compare the platforms that run streaming services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Hulu, JW Player. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netflix | Disney+ | HBO Max | Prime Video | Hulu | Kaltura | Uscreen | JW Player | Brightcove |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 13.4% | 7.4% | 7.4% | 4.9% | 0.03% | <0.01% | 0.01% | <0.01% |
| Nov 2025 | 65.9% | 13.2% | 8.8% | 7.2% | 4.9% | 0.03% | <0.01% | 0.01% | <0.01% |
| Dec 2025 | 70.7% | 11.6% | 7.8% | 6.4% | 3.5% | 0.02% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 68.9% | 11.3% | 9.3% | 6.2% | 4.2% | 0.02% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 69.1% | 11.3% | 9.2% | 6.2% | 4.2% | 0.02% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 66.8% | 13.3% | 8.9% | 6% | 4.9% | 0.03% | <0.01% | 0.01% | <0.01% |
| Apr 2026 | 66.8% | 10.9% | 10.9% | 7.3% | 4% | 0.03% | <0.01% | <0.01% | <0.01% |
| May 2026 | 68.6% | 11.2% | 9.2% | 7.5% | 3.4% | 0.02% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 69.6% | 11.4% | 9.3% | 6.3% | 3.4% | 0.02% | <0.01% | 0.01% | <0.01% |
| Jul 2026 | 70.8% | 11.6% | 7.8% | 6.4% | 3.5% | 0.02% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 69% | 13.8% | 7.6% | 6.2% | 3.4% | 0.02% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 70.2% | 11.5% | 7.7% | 6.3% | 4.2% | 0.03% | <0.01% | <0.01% | <0.01% |
How has the Hulu and JW Player comparison changed over the last 12 months?
3 findings
- Hulu was ahead of JW Player in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hulu’s share of searches among OTT platforms worldwide moved from 4.9% to 4.2%, and its estimated monthly branded searches moved from 6.1M to 5M.
- Across the 12 months ending September 2026, JW Player’s share of searches among OTT platforms worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 13.5K to 9.8K.
How did search popularity change for OTT platforms worldwide in September 2026?
2 changes
In September 2026, Hulu gained share of searches among OTT platforms worldwide, from 3.4% to 4.2%.
Estimated monthly branded searches for JW Player worldwide fell 27.4% over 12 measured months, from 13.5K to 9.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hulu’s and JW Player’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among OTT platforms
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