Brandwave

How popular isJW Player in search?

In August 2026, there were an estimated 5.4K branded searches for JW Player worldwide which is down 33.3% over the last 11 months. JW Player holds 0.48% estimated Share of Search among OTT platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vimeo95.3%
  2. Kaltura2.4%
  3. Brightcove0.93%
  4. Uscreen0.89%
  5. JW Player0.48%
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Which OTT platforms compete with JW Player?

JW Player against OTT platforms worldwide, by month

Share of Search by month for Vimeo, Kaltura, JW Player. The figures are in the table below the chart.

View monthly share of search table
MonthVimeoKalturaBrightcoveUscreenJW Player
Oct 202594.8%2.4%1.4%0.88%0.59%
Nov 202595.1%2.4%1.1%0.72%0.59%
Dec 202595.6%2%1.1%0.73%0.6%
Jan 202695%2.4%1.1%0.88%0.59%
Feb 202695.8%2%0.94%0.73%0.49%
Mar 202696.1%2%0.78%0.6%0.49%
Apr 202695.4%2.4%0.94%0.73%0.49%
May 202696%2%0.77%0.73%0.49%
Jun 202695.4%2%1.1%0.73%0.73%
Jul 202696%1.6%0.94%0.9%0.49%
Aug 202695.3%2.4%0.93%0.89%0.48%
Sep 2026—————

  1. 1.Vimeo

    95.3%

    Held 1st. 1.1M estimated branded searches, +0.49% vs prior month. Share -0.8 points.

  2. 2.Kaltura

    2.4%

    Held 2nd. 27.1K estimated branded searches, +49.7% vs prior month. Share +0.8 points.

  3. 3.Brightcove

    0.93%

    Held 3rd. 10.4K estimated branded searches, +0.29% vs prior month. Share 0 points.

  4. 4.Uscreen

    0.89%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.JW Player

    0.48%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between JW Player and its closest rivals

How has branded search demand for JW Player changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for JW Player worldwide fell from 8.1K to 5.4K.
  • Across the 11 months ending August 2026, JW Player’s estimated Share of Search among OTT platforms worldwide held steady, from 0.59% to 0.48%.

How did search popularity change for OTT platforms worldwide in August 2026?

  1. In August 2026, Kaltura gained estimated Share of Search among OTT platforms worldwide, from 1.6% to 2.4%.

  2. In August 2026, Vimeo lost estimated Share of Search among OTT platforms worldwide, from 96% to 95.3%.

  3. Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026.

  4. Estimated monthly branded searches for JW Player worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Uscreen worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How is JW Player measured?

Brandwave collects information about searches that people make online using JW Player’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jw player

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How the Brand Demand Index is measured

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