JW Player vs Kaltura:Which is more popular by branded search?
In August 2026, Kaltura had more branded searches than JW Player among OTT platforms worldwide. Kaltura was estimated to have 27.1K branded searches compared to JW Player’s 5.4K, and held a 2.4% Share of Search versus JW Player’s 0.48%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, JW Player or Kaltura?
Compare the platforms that run streaming services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kaltura, JW Player. The figures are in the table below the chart.
View monthly share of search table
| Month | Vimeo | Kaltura | Brightcove | Uscreen | JW Player |
|---|---|---|---|---|---|
| Oct 2025 | 94.8% | 2.4% | 1.4% | 0.88% | 0.59% |
| Nov 2025 | 95.1% | 2.4% | 1.1% | 0.72% | 0.59% |
| Dec 2025 | 95.6% | 2% | 1.1% | 0.73% | 0.6% |
| Jan 2026 | 95% | 2.4% | 1.1% | 0.88% | 0.59% |
| Feb 2026 | 95.8% | 2% | 0.94% | 0.73% | 0.49% |
| Mar 2026 | 96.1% | 2% | 0.78% | 0.6% | 0.49% |
| Apr 2026 | 95.4% | 2.4% | 0.94% | 0.73% | 0.49% |
| May 2026 | 96% | 2% | 0.77% | 0.73% | 0.49% |
| Jun 2026 | 95.4% | 2% | 1.1% | 0.73% | 0.73% |
| Jul 2026 | 96% | 1.6% | 0.94% | 0.9% | 0.49% |
| Aug 2026 | 95.3% | 2.4% | 0.93% | 0.89% | 0.48% |
| Sep 2026 | — | — | — | — | — |
How has the JW Player and Kaltura comparison changed over the last 12 months?
3 findings
- Kaltura was ahead of JW Player in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JW Player’s estimated Share of Search among OTT platforms worldwide moved from 0.59% to 0.48%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 11 months ending August 2026, Kaltura’s estimated Share of Search among OTT platforms worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for OTT platforms worldwide in August 2026?
2 changes
In August 2026, Kaltura gained estimated Share of Search among OTT platforms worldwide, from 1.6% to 2.4%.
Estimated monthly branded searches for JW Player worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using JW Player’s and Kaltura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.