Brandwave

Brightcove vs JW Player:Which is more popular by branded search?

In August 2026, Brightcove had more branded searches than JW Player among OTT platforms worldwide. Brightcove was estimated to have 10.4K branded searches compared to JW Player’s 5.4K, and held a 0.93% Share of Search versus JW Player’s 0.48%. These are worldwide searches for English-language branded terms.

Share of Search among OTT platforms worldwide in August 2026Which is more popular in search, Brightcove or JW Player?
Brightcove0.93%10.4K searches
vs
JW Player0.48%5.4K searches
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Which is more popular in search, Brightcove or JW Player?

Compare the platforms that run streaming services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brightcove and JW Player among OTT platforms worldwide, by month

Share of Search by month for Brightcove, JW Player. The figures are in the table below the chart.

View monthly share of search table
MonthVimeoKalturaBrightcoveUscreenJW Player
Oct 202594.8%2.4%1.4%0.88%0.59%
Nov 202595.1%2.4%1.1%0.72%0.59%
Dec 202595.6%2%1.1%0.73%0.6%
Jan 202695%2.4%1.1%0.88%0.59%
Feb 202695.8%2%0.94%0.73%0.49%
Mar 202696.1%2%0.78%0.6%0.49%
Apr 202695.4%2.4%0.94%0.73%0.49%
May 202696%2%0.77%0.73%0.49%
Jun 202695.4%2%1.1%0.73%0.73%
Jul 202696%1.6%0.94%0.9%0.49%
Aug 202695.3%2.4%0.93%0.89%0.48%
Sep 2026—————

How has the Brightcove and JW Player comparison changed over the last 12 months?

  • Brightcove was ahead of JW Player in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Brightcove’s estimated Share of Search among OTT platforms worldwide moved from 1.4% to 0.93%, and its estimated monthly branded searches moved from 18.8K to 10.4K.
  • Across the 11 months ending August 2026, JW Player’s estimated Share of Search among OTT platforms worldwide moved from 0.59% to 0.48%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

How did search popularity change for OTT platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026.

  2. Estimated monthly branded searches for JW Player worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Brightcove’s and JW Player’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brightcove

11 branded search terms

  • brightcove
  • brightcove app
  • brightcove beacon
  • brightcove com
  • brightcove platform
  • brightcove software
  • brightcove video
  • brightcove video cloud
  • brightcove video hosting
  • brightcove video platform
  • video hosting brightcove

JW Player

1 branded search term

  • jw player

How the Brand Demand Index is measured

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