Brandwave

Hulu vs Kaltura:Which is more popular?

In September 2026, Hulu had more branded searches than Kaltura among OTT platforms worldwide. Hulu had about 5 million branded searches, while Kaltura had 33,100. Hulu made up 4.2% of all OTT platform searches we track, and Kaltura accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about OTT platforms, Hulu appeared in four of the five answers and Kaltura in none.

Among OTT platforms worldwide in September 2026

Who do people search for more?

Hulu, about 151 searches for every 1 for Kaltura

Hulu 5M searchesKaltura 33.1K searches

Who does AI mention more?

Hulu, mentioned in 4 of 5 answers, Kaltura in 0

Hulu in 4 of 5Kaltura in 0 of 5

Who does AI recommend more?

Hulu, the only one of the two named

Hulu first in 4Kaltura never named

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Top OTT platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hulu was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kaltura did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Netflix1st
  2. Disney+2nd
  3. Prime Video3rd
  4. HBO Max4th
  5. Hulu5th
  6. Uscreen6th
  7. Brightcove7th
  8. Kaltura–
  9. JW Player–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Netflix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Disney+4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prime Video4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hulu4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HBO Max2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uscreen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brightcove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kaltura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JW Player0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about OTT platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hulu or Kaltura more popular in search?

This chart shows how often people search Google for Hulu and Kaltura by name. Each line represents a brand's share of searches for all nine OTT platforms we track, month by month, from English-language searches worldwide.

Hulu and Kaltura among OTT platforms worldwide, by month

Share of searches by month for Hulu, Kaltura. The figures are in the table below the chart.

View monthly share of searches table
MonthNetflixDisney+HBO MaxPrime VideoHuluKalturaUscreenJW PlayerBrightcove
Oct 202566.9%13.4%7.4%7.4%4.9%0.03%<0.01%0.01%<0.01%
Nov 202565.9%13.2%8.8%7.2%4.9%0.03%<0.01%0.01%<0.01%
Dec 202570.7%11.6%7.8%6.4%3.5%0.02%<0.01%<0.01%<0.01%
Jan 202668.9%11.3%9.3%6.2%4.2%0.02%<0.01%<0.01%<0.01%
Feb 202669.1%11.3%9.2%6.2%4.2%0.02%<0.01%<0.01%<0.01%
Mar 202666.8%13.3%8.9%6%4.9%0.03%<0.01%0.01%<0.01%
Apr 202666.8%10.9%10.9%7.3%4%0.03%<0.01%<0.01%<0.01%
May 202668.6%11.2%9.2%7.5%3.4%0.02%<0.01%<0.01%<0.01%
Jun 202669.6%11.4%9.3%6.3%3.4%0.02%<0.01%0.01%<0.01%
Jul 202670.8%11.6%7.8%6.4%3.5%0.02%<0.01%<0.01%<0.01%
Aug 202669%13.8%7.6%6.2%3.4%0.02%<0.01%<0.01%<0.01%
Sep 202670.2%11.5%7.7%6.3%4.2%0.03%<0.01%<0.01%<0.01%

How has the Hulu and Kaltura comparison changed over the last 12 months?

3 findings
  • Hulu was ahead of Kaltura in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hulu’s share of searches among OTT platforms worldwide moved from 4.9% to 4.2%, and its estimated monthly branded searches moved from 6.1M to 5M.
  • Across the 12 months ending September 2026, Kaltura’s share of searches among OTT platforms worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for OTT platforms worldwide in September 2026?

1 change

  1. In September 2026, Hulu gained share of searches among OTT platforms worldwide, from 3.4% to 4.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hulu’s and Kaltura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hulu

1 branded search term

  • hulu

Kaltura

1 branded search term

  • kaltura

How the Brand Demand Index is measured

Other head-to-heads among OTT platforms

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