Apple TV vs Hulu:Which is searched more?
In August 2026, Apple TV had more branded searches than Hulu among streaming services worldwide. Apple TV was estimated to have 6.1M branded searches compared to Hulu’s 4.1M, and held a 5.2% Share of Search versus Hulu’s 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple TV or Hulu?
Compare the streaming services guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple TV, Hulu. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple TV | Hulu |
|---|---|---|
| Oct 2025 | 4.2% | 5.1% |
| Nov 2025 | 5.1% | 5.1% |
| Dec 2025 | 4.4% | 3.6% |
| Jan 2026 | 3.6% | 4.4% |
| Feb 2026 | 3.6% | 4.4% |
| Mar 2026 | 4.2% | 5.2% |
| Apr 2026 | 4.3% | 4.3% |
| May 2026 | 4.3% | 3.6% |
| Jun 2026 | 4.4% | 3.6% |
| Jul 2026 | 4.4% | 3.6% |
| Aug 2026 | 5.2% | 3.5% |
| Sep 2026 | — | — |
How has the Apple TV and Hulu comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Apple TV took it in December 2025, Hulu took it in January 2026, Apple TV took it in May 2026.
- Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming services worldwide moved from 4.2% to 5.2%, and its estimated monthly branded searches moved from 5M to 6.1M.
- Across the 11 months ending August 2026, Hulu’s estimated Share of Search among streaming services worldwide moved from 5.1% to 3.5%, and its estimated monthly branded searches moved from 6.1M to 4.1M.
How did search popularity change for streaming services worldwide in August 2026?
2 changes
In August 2026, Apple TV gained estimated Share of Search among streaming services worldwide, from 4.4% to 5.2%.
Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Apple TV’s and Hulu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.