Brandwave

Streaming services:Which brands are most popular in search?

In August 2026, Netflix was the most searched among streaming services worldwide, with an estimated 83.1M branded searches and 70.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Netflix70.8%
  2. Disney+14.1%
  3. Amazon Prime Video6.4%
  4. Apple TV5.2%
  5. Hulu3.5%
  6. Max0.02%

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Share of SearchLeaderboard

Compare the streaming services guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among streaming services worldwide, by month

Share of Search by month for Netflix, Disney+, Amazon Prime Video, Apple TV, Hulu. The figures are in the table below the chart.

View monthly share of search table
MonthNetflixDisney+Amazon Prime VideoApple TVHuluMax
Oct 202569.3%13.8%7.6%4.2%5.1%0.02%
Nov 202568.6%13.7%7.5%5.1%5.1%0.02%
Dec 202573.3%12%6.6%4.4%3.6%0.01%
Jan 202673.3%12%6.6%3.6%4.4%0.01%
Feb 202673.4%12%6.6%3.6%4.4%0.01%
Mar 202670.2%14%6.3%4.2%5.2%0.02%
Apr 202671.7%11.7%7.9%4.3%4.3%0.02%
May 202672.3%11.8%8%4.3%3.6%0.02%
Jun 202673.4%12%6.6%4.4%3.6%0.02%
Jul 202673.4%12%6.6%4.4%3.6%0.02%
Aug 202670.8%14.1%6.4%5.2%3.5%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Netflix

    70.8%

    Held 1st. 83.1M estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.Disney+

    14.1%

    Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +2.1 points.

  3. 3.Amazon Prime Video

    6.4%

    Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Apple TV

    5.2%

    Held 4th. 6.1M estimated branded searches, +22.4% vs prior month. Share +0.8 points.

  5. 5.Hulu

    3.5%

    Held 5th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Max

    0.02%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among streaming services worldwide?

In August 2026, Netflix was the most searched among streaming services worldwide, with an estimated 83.1M branded searches and 70.8% estimated Share of Search within this set. Disney+ is in 2nd place, 56.6 percentage points behind at 14.1% Share of Search.

Global streaming services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Netflix69.3% → 70.8%73.4%Feb 202668.6%Nov 20251st
Disney+13.8% → 14.1%14.1%Aug 202611.7%Apr 20262nd
Amazon Prime Video7.6% → 6.4%8%May 20266.3%Mar 20263rd
Apple TV4.2% → 5.2%5.2%Aug 20263.6%Feb 20265th → 4th
Hulu5.1% → 3.5%5.2%Mar 20263.5%Aug 20264th → 5th
Max0.02%0.02%May 20260.01%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Netflix’s estimated Share of Search among streaming services worldwide increased from 69.3% to 70.8%.
  • Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among streaming services worldwide decreased from 7.6% to 6.4%.
  • Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming services worldwide increased from 4.2% to 5.2%.
  • Across the 11 months ending August 2026, Hulu’s estimated Share of Search among streaming services worldwide decreased from 5.1% to 3.5%.
  • Across the 11 months ending August 2026, Netflix’s estimated Share of Search among streaming services worldwide peaked at 73.4% in February 2026 and was lowest at 68.6% in November 2025.
  • Across the 11 months ending August 2026, Disney+’s estimated Share of Search among streaming services worldwide peaked at 14.1% in August 2026 and was lowest at 11.7% in April 2026.
  • Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among streaming services worldwide peaked at 8% in May 2026 and was lowest at 6.3% in March 2026.
  • Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming services worldwide peaked at 5.2% in August 2026 and was lowest at 3.6% in February 2026.
  • Across the 11 months ending August 2026, Hulu’s estimated Share of Search among streaming services worldwide peaked at 5.2% in March 2026 and was lowest at 3.5% in August 2026.
  • Across the 11 months ending August 2026, Apple TV rose from 5th to 4th among streaming services worldwide.
  • Across the 11 months ending August 2026, Hulu fell from 4th to 5th among streaming services worldwide.
  • Across the 11 months ending August 2026, Disney+ and Max held steady: their estimated Share of Search among streaming services worldwide each moved less than 0.5 percentage points.

How did search popularity change for streaming services worldwide in August 2026?

  1. In August 2026, Disney+ gained estimated Share of Search among streaming services worldwide, from 12% to 14.1%.

  2. In August 2026, Apple TV gained estimated Share of Search among streaming services worldwide, from 4.4% to 5.2%.

  3. In August 2026, Netflix lost estimated Share of Search among streaming services worldwide, from 73.4% to 70.8%.

  4. Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.

  5. Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

How the Brand Demand Index is measured

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