How popular isDisney+ in search?
In August 2026, there were an estimated 16.6M branded searches for Disney+ worldwide which held steady over the last 11 months. Disney+ holds 14.1% estimated Share of Search among streaming services worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Netflix70.8%
Disney+14.1%
Amazon Prime Video6.4%
Apple TV5.2%
Hulu3.5%
Max0.02%
Follow Disney+ and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which streaming services compete with Disney+?
Share of Search by month for Netflix, Disney+, Amazon Prime Video, Apple TV, Hulu. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | Disney+ | Amazon Prime Video | Apple TV | Hulu | Max |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.3% | 13.8% | 7.6% | 4.2% | 5.1% | 0.02% |
| Nov 2025 | 68.6% | 13.7% | 7.5% | 5.1% | 5.1% | 0.02% |
| Dec 2025 | 73.3% | 12% | 6.6% | 4.4% | 3.6% | 0.01% |
| Jan 2026 | 73.3% | 12% | 6.6% | 3.6% | 4.4% | 0.01% |
| Feb 2026 | 73.4% | 12% | 6.6% | 3.6% | 4.4% | 0.01% |
| Mar 2026 | 70.2% | 14% | 6.3% | 4.2% | 5.2% | 0.02% |
| Apr 2026 | 71.7% | 11.7% | 7.9% | 4.3% | 4.3% | 0.02% |
| May 2026 | 72.3% | 11.8% | 8% | 4.3% | 3.6% | 0.02% |
| Jun 2026 | 73.4% | 12% | 6.6% | 4.4% | 3.6% | 0.02% |
| Jul 2026 | 73.4% | 12% | 6.6% | 4.4% | 3.6% | 0.02% |
| Aug 2026 | 70.8% | 14.1% | 6.4% | 5.2% | 3.5% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.8% | 83.1M | 0% | -2.6 points | |
| 2, held 2nd | 14.1% | 16.6M | +22.1% | +2.1 points | |
| 3, held 3rd | 6.4% | 7.5M | 0% | -0.2 points | |
| 4, held 4th | 5.2% | 6.1M | +22.4% | +0.8 points | |
| 5, held 5th | 3.5% | 4.1M | 0% | -0.1 points | |
| 6, held 6th | 0.02% | 18.1K | 0% | 0 points |
1.
Netflix70.8%
Held 1st. 83.1M estimated branded searches, 0% vs prior month. Share -2.6 points.
2.
Disney+14.1%
Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +2.1 points.
6.4%
Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Apple TV5.2%
Held 4th. 6.1M estimated branded searches, +22.4% vs prior month. Share +0.8 points.
5.
Hulu3.5%
Held 5th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Max0.02%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Disney+ and its closest rivals
How has branded search demand for Disney+ changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Disney+ worldwide held steady at 16.6M.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among streaming services worldwide peaked at 14.1% in August 2026 and was lowest at 11.7% in April 2026.
How did search popularity change for streaming services worldwide in August 2026?
5 changes
In August 2026, Disney+ gained estimated Share of Search among streaming services worldwide, from 12% to 14.1%.
In August 2026, Apple TV gained estimated Share of Search among streaming services worldwide, from 4.4% to 5.2%.
In August 2026, Netflix lost estimated Share of Search among streaming services worldwide, from 73.4% to 70.8%.
Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.
Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
Where does Disney+ compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video streaming services | 2nd of 5 | 13.8% | Show ranking |
| Streaming services | 2nd of 6 | 14.1% | Shown above |
How is Disney+ measured?
Brandwave collects information about searches that people make online using Disney+’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- disney plus
Who owns Disney+?
Disney+ is owned by The Walt Disney Company. Brandwave does not track any other brands owned by The Walt Disney Company.
Do you work for Disney+? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Disney+ your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.