Brandwave

How popular isDisney Cruise Line?

In September 2026, people searched for Disney Cruise Line by name about 1.3 million times worldwide, a 21.7% increase from the previous year. These searches made up 15.2% of all global cruise line searches, placing Disney Cruise Line second out of eight lines. When we asked both ChatGPT and Google AI Overviews about cruise lines, Disney Cruise Line appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Disney Cruise Line is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. Royal CaribbeanShare of searches 32.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Disney Cruise LineShare of searches 15.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. MSC CruisesShare of searches 14.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. Celebrity CruisesShare of searches 9.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Norwegian Cruise LineShare of searches 9.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

+3 more

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Top cruise lines in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Disney Cruise Line appeared in all five answers. Disney Cruise Line is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Caribbean1st
  2. Disney Cruise Line2nd
  3. Carnival Cruise Line3rd
  4. Celebrity Cruises4th
  5. Princess Cruises5th
  6. Norwegian Cruise Line6th
  7. Viking7th
  8. MSC Cruises8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Caribbean5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Disney Cruise Line5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Princess Cruises5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carnival Cruise Line5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Celebrity Cruises3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norwegian Cruise Line3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Viking2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSC Cruises1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cruise lines

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which cruise lines compete with Disney Cruise Line?

Disney Cruise Line against cruise lines worldwide, by month

Share of searches by month for Royal Caribbean, Disney Cruise Line, MSC Cruises, Celebrity Cruises, Norwegian Cruise Line, Princess Cruises, Carnival Cruise Line, Viking. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal CaribbeanDisney Cruise LineMSC CruisesCelebrity CruisesNorwegian Cruise LinePrincess CruisesCarnival Cruise LineViking
Oct 202526.8%12.8%14.6%9.8%9.8%12%9.8%4.4%
Nov 202531.5%12.3%14%11.5%11.5%11.5%4.2%3.5%
Dec 202533.5%13.1%14.9%10.1%10.1%10.1%4.5%3.7%
Jan 202629.2%13.3%16%10.6%10.6%10.6%4.8%4.8%
Feb 202629.5%14%16.2%10.8%10.8%10.8%4%4%
Mar 202628.5%15.8%15.6%8.6%10.4%10.4%7%3.8%
Apr 202634.8%13.5%15.6%8.6%8.6%10.4%4.7%3.8%
May 202630%16.7%13.4%9%9%11%6%4.9%
Jun 202625.6%13.6%13.9%9.4%9.4%11.4%11.4%5.1%
Jul 202627.7%14.6%12.3%10.1%8.3%10.1%12.3%4.5%
Aug 202629.7%16.8%13.2%10.8%8.9%10.8%4.9%4.9%
Sep 202632.1%15.2%14.3%9.6%9.6%9.6%5.3%4.3%

  1. 1.Royal Caribbean

    32.1%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Disney Cruise Line

    15.2%

    Held 2nd. 1.3M estimated branded searches, -16.1% vs prior month. Share -1.6 points.

  3. 3.MSC Cruises

    14.3%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Celebrity Cruises

    9.6%

    Held 4th. 823K estimated branded searches, -17.7% vs prior month. Share -1.2 points.

  5. 5.Norwegian Cruise Line

    9.6%

    Moved from 6th to 5th. 823K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Princess Cruises

    9.6%

    Moved from 5th to 6th. 823K estimated branded searches, -17.7% vs prior month. Share -1.2 points.

  7. 7.Carnival Cruise Line

    5.3%

    Held 7th. 450K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Viking

    4.3%

    Held 8th. 368K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

Compare popularity between Disney Cruise Line and its closest rivals

Every comparison with Disney Cruise Line

7 comparisons

How has branded search demand for Disney Cruise Line changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Disney Cruise Line worldwide rose from 1.1M to 1.3M.
  • Across the 12 months ending September 2026, Disney Cruise Line’s share of searches among cruise lines worldwide increased from 12.8% to 15.2%.
  • Across the 12 months ending September 2026, Disney Cruise Line’s share of searches among cruise lines worldwide peaked at 16.8% in August 2026 and was lowest at 12.3% in November 2025.
  • Across the 12 months ending September 2026, Disney Cruise Line rose from 3rd to 2nd among cruise lines worldwide.

How did search popularity change for cruise lines worldwide in September 2026?

6 changes

  1. In September 2026, Norwegian Cruise Line overtook Princess Cruises to rank 5th among cruise lines worldwide, with 9.6% of the searches.

  2. In September 2026, Royal Caribbean gained share of searches among cruise lines worldwide, from 29.7% to 32.1%.

  3. In September 2026, MSC Cruises gained share of searches among cruise lines worldwide, from 13.2% to 14.3%.

  4. In September 2026, Disney Cruise Line lost share of searches among cruise lines worldwide, from 16.8% to 15.2%.

  5. In September 2026, Celebrity Cruises lost share of searches among cruise lines worldwide, from 10.8% to 9.6%.

  6. In September 2026, Princess Cruises lost share of searches among cruise lines worldwide, from 10.8% to 9.6%.

How are Disney Cruise Line’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Disney Cruise Line’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • disney cruise
  • disney cruise line

How the Brand Demand Index is measured

Who owns Disney Cruise Line?

Disney Cruise Line is owned by The Walt Disney Company. Brandwave also tracks Disney+, owned by the same company, worldwide.

Do you work for Disney Cruise Line? To request corrections or removal please contact us via our support page and we will be happy to assist.

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