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Cruise lines:Which brands are most popular in search?

In August 2026, Royal Caribbean was the most searched among cruise lines worldwide, with an estimated 2.7M branded searches and 43.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Royal Caribbean43.8%
  2. MSC Cruises19.5%
  3. Celebrity Cruises16%
  4. Norwegian Cruise Line13.2%
  5. Carnival Cruise Line7.2%
  6. Princess Cruises0.29%

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Share of SearchLeaderboard

Compare the cruise lines guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cruise lines worldwide, by month

Share of Search by month for Royal Caribbean, MSC Cruises, Celebrity Cruises, Norwegian Cruise Line, Carnival Cruise Line. The figures are in the table below the chart.

View monthly share of search table
MonthRoyal CaribbeanMSC CruisesCelebrity CruisesNorwegian Cruise LineCarnival Cruise LinePrincess Cruises
Oct 202537.6%20.5%13.8%13.8%13.8%0.37%
Nov 202543.1%19.2%15.7%15.7%5.8%0.35%
Dec 202545.7%20.4%13.7%13.7%6.1%0.3%
Jan 202640.9%22.3%14.9%14.9%6.7%0.33%
Feb 202641.3%22.6%15.1%15.1%5.6%0.33%
Mar 202640.5%22.2%12.2%14.8%10%0.33%
Apr 202648.1%21.5%11.8%11.8%6.5%0.32%
May 202644.3%19.7%13.3%13.3%8.9%0.36%
Jun 202636.6%19.9%13.4%13.4%16.3%0.3%
Jul 202639%17.4%14.2%11.7%17.4%0.26%
Aug 202643.8%19.5%16%13.2%7.2%0.29%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Royal Caribbean

    43.8%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.MSC Cruises

    19.5%

    Moved from 3rd to 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Celebrity Cruises

    16%

    Moved from 4th to 3rd. 1M estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Norwegian Cruise Line

    13.2%

    Moved from 5th to 4th. 823K estimated branded searches, 0% vs prior month. Share +1.4 points.

  5. 5.Carnival Cruise Line

    7.2%

    Moved from 2nd to 5th. 450K estimated branded searches, -63.1% vs prior month. Share -10.2 points.

  6. 6.Princess Cruises

    0.29%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cruise lines worldwide?

In August 2026, Royal Caribbean was the most searched among cruise lines worldwide, with an estimated 2.7M branded searches and 43.8% estimated Share of Search within this set. MSC Cruises is in 2nd place, 24.3 percentage points behind at 19.5% Share of Search.

Global cruise lines, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Royal Caribbean37.6% → 43.8%48.1%Apr 202636.6%Jun 20261st
MSC Cruises20.5% → 19.5%22.6%Feb 202617.4%Jul 20262nd
Celebrity Cruises13.8% → 16%16%Aug 202611.8%Apr 20264th → 3rd
Norwegian Cruise Line13.8% → 13.2%15.7%Nov 202511.7%Jul 20265th → 4th
Carnival Cruise Line13.8% → 7.2%17.4%Jul 20265.6%Feb 20263rd → 5th
Princess Cruises0.37% → 0.29%0.37%Oct 20250.26%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Royal Caribbean’s estimated Share of Search among cruise lines worldwide increased from 37.6% to 43.8%.
  • Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines worldwide decreased from 20.5% to 19.5%.
  • Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines worldwide increased from 13.8% to 16%.
  • Across the 11 months ending August 2026, Norwegian Cruise Line’s estimated Share of Search among cruise lines worldwide decreased from 13.8% to 13.2%.
  • Across the 11 months ending August 2026, Carnival Cruise Line’s estimated Share of Search among cruise lines worldwide decreased from 13.8% to 7.2%.
  • Across the 11 months ending August 2026, Royal Caribbean’s estimated Share of Search among cruise lines worldwide peaked at 48.1% in April 2026 and was lowest at 36.6% in June 2026.
  • Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines worldwide peaked at 22.6% in February 2026 and was lowest at 17.4% in July 2026.
  • Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines worldwide peaked at 16% in August 2026 and was lowest at 11.8% in April 2026.
  • Across the 11 months ending August 2026, Norwegian Cruise Line’s estimated Share of Search among cruise lines worldwide peaked at 15.7% in November 2025 and was lowest at 11.7% in July 2026.
  • Across the 11 months ending August 2026, Carnival Cruise Line’s estimated Share of Search among cruise lines worldwide peaked at 17.4% in July 2026 and was lowest at 5.6% in February 2026.
  • Across the 11 months ending August 2026, Celebrity Cruises rose from 4th to 3rd among cruise lines worldwide.
  • Across the 11 months ending August 2026, Norwegian Cruise Line rose from 5th to 4th among cruise lines worldwide.
  • Across the 11 months ending August 2026, Carnival Cruise Line fell from 3rd to 5th among cruise lines worldwide.
  • Across the 11 months ending August 2026, Princess Cruises held steady: its estimated Share of Search among cruise lines worldwide moved less than 0.5 percentage points.

How did search popularity change for cruise lines worldwide in August 2026?

  1. In August 2026, MSC Cruises overtook Carnival Cruise Line to rank 2nd among cruise lines worldwide, at 19.5%.

  2. In August 2026, Celebrity Cruises overtook Carnival Cruise Line to rank 3rd among cruise lines worldwide, at 16%.

  3. In August 2026, Norwegian Cruise Line overtook Carnival Cruise Line to rank 4th among cruise lines worldwide, at 13.2%.

  4. In August 2026, Royal Caribbean gained estimated Share of Search among cruise lines worldwide, from 39% to 43.8%.

  5. In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines worldwide, from 17.4% to 7.2%.

  6. Estimated monthly branded searches for Princess Cruises worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

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