Celebrity Cruises vs MSC Cruises:Which is more popular by branded search?
In August 2026, MSC Cruises had more branded searches than Celebrity Cruises among cruise lines worldwide. MSC Cruises was estimated to have 1.2M branded searches compared to Celebrity Cruises’ 1M, and held a 19.5% Share of Search versus Celebrity Cruises’ 16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Celebrity Cruises or MSC Cruises?
Compare the cruise lines guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MSC Cruises, Celebrity Cruises. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Caribbean | MSC Cruises | Celebrity Cruises | Norwegian Cruise Line | Carnival Cruise Line | Princess Cruises |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 20.5% | 13.8% | 13.8% | 13.8% | 0.37% |
| Nov 2025 | 43.1% | 19.2% | 15.7% | 15.7% | 5.8% | 0.35% |
| Dec 2025 | 45.7% | 20.4% | 13.7% | 13.7% | 6.1% | 0.3% |
| Jan 2026 | 40.9% | 22.3% | 14.9% | 14.9% | 6.7% | 0.33% |
| Feb 2026 | 41.3% | 22.6% | 15.1% | 15.1% | 5.6% | 0.33% |
| Mar 2026 | 40.5% | 22.2% | 12.2% | 14.8% | 10% | 0.33% |
| Apr 2026 | 48.1% | 21.5% | 11.8% | 11.8% | 6.5% | 0.32% |
| May 2026 | 44.3% | 19.7% | 13.3% | 13.3% | 8.9% | 0.36% |
| Jun 2026 | 36.6% | 19.9% | 13.4% | 13.4% | 16.3% | 0.3% |
| Jul 2026 | 39% | 17.4% | 14.2% | 11.7% | 17.4% | 0.26% |
| Aug 2026 | 43.8% | 19.5% | 16% | 13.2% | 7.2% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the Celebrity Cruises and MSC Cruises comparison changed over the last 12 months?
3 findings
- MSC Cruises was ahead of Celebrity Cruises in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Celebrity Cruises’ estimated Share of Search among cruise lines worldwide moved from 13.8% to 16%, and its estimated monthly branded searches moved from 823K to 1M.
- Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines worldwide moved from 20.5% to 19.5%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for cruise lines worldwide in August 2026?
2 changes
In August 2026, MSC Cruises overtook Carnival Cruise Line to rank 2nd among cruise lines worldwide, at 19.5%.
In August 2026, Celebrity Cruises overtook Carnival Cruise Line to rank 3rd among cruise lines worldwide, at 16%.
How each brand is measured
Brandwave collects information about searches that people make online using Celebrity Cruises’ and MSC Cruises’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Celebrity Cruises
1 branded search term
- celebrity cruise
MSC Cruises
1 branded search term
- msc cruise
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.