How popular isMSC Cruises in search?
In August 2026, there were an estimated 1.2M branded searches for MSC Cruises worldwide which held steady over the last 11 months. MSC Cruises holds 19.5% estimated Share of Search among cruise lines worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Royal Caribbean43.8%
MSC Cruises19.5%Celebrity Cruises16%
Norwegian Cruise Line13.2%
Carnival Cruise Line7.2%
Princess Cruises0.29%
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Which cruise lines compete with MSC Cruises?
Share of Search by month for Royal Caribbean, MSC Cruises, Celebrity Cruises, Norwegian Cruise Line, Carnival Cruise Line. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Caribbean | MSC Cruises | Celebrity Cruises | Norwegian Cruise Line | Carnival Cruise Line | Princess Cruises |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 20.5% | 13.8% | 13.8% | 13.8% | 0.37% |
| Nov 2025 | 43.1% | 19.2% | 15.7% | 15.7% | 5.8% | 0.35% |
| Dec 2025 | 45.7% | 20.4% | 13.7% | 13.7% | 6.1% | 0.3% |
| Jan 2026 | 40.9% | 22.3% | 14.9% | 14.9% | 6.7% | 0.33% |
| Feb 2026 | 41.3% | 22.6% | 15.1% | 15.1% | 5.6% | 0.33% |
| Mar 2026 | 40.5% | 22.2% | 12.2% | 14.8% | 10% | 0.33% |
| Apr 2026 | 48.1% | 21.5% | 11.8% | 11.8% | 6.5% | 0.32% |
| May 2026 | 44.3% | 19.7% | 13.3% | 13.3% | 8.9% | 0.36% |
| Jun 2026 | 36.6% | 19.9% | 13.4% | 13.4% | 16.3% | 0.3% |
| Jul 2026 | 39% | 17.4% | 14.2% | 11.7% | 17.4% | 0.26% |
| Aug 2026 | 43.8% | 19.5% | 16% | 13.2% | 7.2% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 2.7M | 0% | +4.8 points | |
| 2, moved from 3rd to 2nd | 19.5% | 1.2M | 0% | +2.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 16% | 1M | 0% | +1.8 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 13.2% | 823K | 0% | +1.4 pointsmoved from 5th to 4th | |
| 5, moved from 2nd to 5th | 7.2% | 450K | -63.1% | -10.2 pointsmoved from 2nd to 5th | |
| 6, held 6th | 0.29% | 18.1K | 0% | 0 points |
43.8%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +4.8 points.
19.5%
Moved from 3rd to 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +2.1 points.
16%
Moved from 4th to 3rd. 1M estimated branded searches, 0% vs prior month. Share +1.8 points.
13.2%
Moved from 5th to 4th. 823K estimated branded searches, 0% vs prior month. Share +1.4 points.
7.2%
Moved from 2nd to 5th. 450K estimated branded searches, -63.1% vs prior month. Share -10.2 points.
0.29%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between MSC Cruises and its closest rivals
- MSC Cruises vs Royal Caribbean: compare search popularity
- MSC Cruises vs Carnival Cruise Line: compare search popularity
- MSC Cruises vs Princess Cruises: compare search popularity
- Compare MSC Cruises with any brand
How has branded search demand for MSC Cruises changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for MSC Cruises worldwide held steady at 1.2M.
- Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines worldwide decreased from 20.5% to 19.5%.
- Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines worldwide peaked at 22.6% in February 2026 and was lowest at 17.4% in July 2026.
How did search popularity change for cruise lines worldwide in August 2026?
6 changes
In August 2026, MSC Cruises overtook Carnival Cruise Line to rank 2nd among cruise lines worldwide, at 19.5%.
In August 2026, Celebrity Cruises overtook Carnival Cruise Line to rank 3rd among cruise lines worldwide, at 16%.
In August 2026, Norwegian Cruise Line overtook Carnival Cruise Line to rank 4th among cruise lines worldwide, at 13.2%.
In August 2026, Royal Caribbean gained estimated Share of Search among cruise lines worldwide, from 39% to 43.8%.
In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines worldwide, from 17.4% to 7.2%.
Estimated monthly branded searches for Princess Cruises worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How is MSC Cruises measured?
Brandwave collects information about searches that people make online using MSC Cruises’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- msc cruise
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Is MSC Cruises your brand?
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