MSC Cruises vs Norwegian Cruise Line:Which is more popular by branded search?
In August 2026, MSC Cruises had more branded searches than Norwegian Cruise Line among cruise lines worldwide. MSC Cruises was estimated to have 1.2M branded searches compared to Norwegian Cruise Line’s 823K, and held a 19.5% Share of Search versus Norwegian Cruise Line’s 13.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MSC Cruises or Norwegian Cruise Line?
Compare the cruise lines guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MSC Cruises, Norwegian Cruise Line. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Caribbean | MSC Cruises | Celebrity Cruises | Norwegian Cruise Line | Carnival Cruise Line | Princess Cruises |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 20.5% | 13.8% | 13.8% | 13.8% | 0.37% |
| Nov 2025 | 43.1% | 19.2% | 15.7% | 15.7% | 5.8% | 0.35% |
| Dec 2025 | 45.7% | 20.4% | 13.7% | 13.7% | 6.1% | 0.3% |
| Jan 2026 | 40.9% | 22.3% | 14.9% | 14.9% | 6.7% | 0.33% |
| Feb 2026 | 41.3% | 22.6% | 15.1% | 15.1% | 5.6% | 0.33% |
| Mar 2026 | 40.5% | 22.2% | 12.2% | 14.8% | 10% | 0.33% |
| Apr 2026 | 48.1% | 21.5% | 11.8% | 11.8% | 6.5% | 0.32% |
| May 2026 | 44.3% | 19.7% | 13.3% | 13.3% | 8.9% | 0.36% |
| Jun 2026 | 36.6% | 19.9% | 13.4% | 13.4% | 16.3% | 0.3% |
| Jul 2026 | 39% | 17.4% | 14.2% | 11.7% | 17.4% | 0.26% |
| Aug 2026 | 43.8% | 19.5% | 16% | 13.2% | 7.2% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the MSC Cruises and Norwegian Cruise Line comparison changed over the last 12 months?
3 findings
- MSC Cruises was ahead of Norwegian Cruise Line in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines worldwide moved from 20.5% to 19.5%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Norwegian Cruise Line’s estimated Share of Search among cruise lines worldwide moved from 13.8% to 13.2%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for cruise lines worldwide in August 2026?
2 changes
In August 2026, MSC Cruises overtook Carnival Cruise Line to rank 2nd among cruise lines worldwide, at 19.5%.
In August 2026, Norwegian Cruise Line overtook Carnival Cruise Line to rank 4th among cruise lines worldwide, at 13.2%.
How each brand is measured
Brandwave collects information about searches that people make online using MSC Cruises’ and Norwegian Cruise Line’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MSC Cruises
1 branded search term
- msc cruise
Norwegian Cruise Line
1 branded search term
- norwegian cruise line
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.