How popular isNorwegian Cruise Line in search?
In August 2026, there were an estimated 823K branded searches for Norwegian Cruise Line worldwide which held steady over the last 11 months. Norwegian Cruise Line holds 10.7% estimated Share of Search among cruise lines worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Royal Caribbean35.6%
MSC Cruises15.8%
Princess Cruises13.2%Celebrity Cruises13%
Carnival Cruise Line11.7%Norwegian Cruise Line10.7%
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Which cruise lines compete with Norwegian Cruise Line?
Share of Search by month for Royal Caribbean, MSC Cruises, Princess Cruises, Celebrity Cruises, Carnival Cruise Line, Norwegian Cruise Line. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Caribbean | MSC Cruises | Princess Cruises | Celebrity Cruises | Carnival Cruise Line | Norwegian Cruise Line |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 15.7% | 13.1% | 10.6% | 21.2% | 10.6% |
| Nov 2025 | 35.5% | 15.8% | 13.2% | 13% | 9.5% | 13% |
| Dec 2025 | 38.1% | 17% | 11.7% | 11.5% | 10.2% | 11.5% |
| Jan 2026 | 33.6% | 18.4% | 12.5% | 12.2% | 11% | 12.2% |
| Feb 2026 | 34.3% | 18.8% | 12.8% | 12.5% | 9.2% | 12.5% |
| Mar 2026 | 32.5% | 17.8% | 12.1% | 9.8% | 16% | 11.9% |
| Apr 2026 | 39.8% | 17.8% | 12.1% | 9.8% | 10.7% | 9.8% |
| May 2026 | 35.5% | 15.8% | 13.2% | 10.6% | 14.2% | 10.6% |
| Jun 2026 | 27.6% | 15% | 12.5% | 10.1% | 24.6% | 10.1% |
| Jul 2026 | 29.7% | 13.2% | 11% | 10.8% | 26.4% | 8.9% |
| Aug 2026 | 35.6% | 15.8% | 13.2% | 13% | 11.7% | 10.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.6% | 2.7M | 0% | +5.9 points | |
| 2, moved from 3rd to 2nd | 15.8% | 1.2M | 0% | +2.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 13.2% | 1M | 0% | +2.2 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 13% | 1M | 0% | +2.2 pointsmoved from 5th to 4th | |
| 5, moved from 2nd to 5th | 11.7% | 900K | -63.1% | -14.7 pointsmoved from 2nd to 5th | |
| 6, held 6th | 10.7% | 823K | 0% | +1.8 points |
35.6%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +5.9 points.
15.8%
Moved from 3rd to 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +2.6 points.
13.2%
Moved from 4th to 3rd. 1M estimated branded searches, 0% vs prior month. Share +2.2 points.
13%
Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +2.2 points.
11.7%
Moved from 2nd to 5th. 900K estimated branded searches, -63.1% vs prior month. Share -14.7 points.
10.7%
Held 6th. 823K estimated branded searches, 0% vs prior month. Share +1.8 points.
Compare search popularity between Norwegian Cruise Line and its closest rivals
- Norwegian Cruise Line vs Royal Caribbean: compare search popularity
- Norwegian Cruise Line vs MSC Cruises: compare search popularity
- Norwegian Cruise Line vs Princess Cruises: compare search popularity
- Norwegian Cruise Line vs Carnival Cruise Line: compare search popularity
- Compare Norwegian Cruise Line with any brand
Every comparison with Norwegian Cruise Line
5 comparisons
How has branded search demand for Norwegian Cruise Line changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Norwegian Cruise Line worldwide held steady at 823K.
- Across the 11 months ending August 2026, Norwegian Cruise Line’s estimated Share of Search among cruise lines worldwide peaked at 13% in November 2025 and was lowest at 8.9% in July 2026.
How did search popularity change for cruise lines worldwide in August 2026?
6 changes
In August 2026, MSC Cruises overtook Carnival Cruise Line to rank 2nd among cruise lines worldwide, at 15.8%.
In August 2026, Princess Cruises overtook Carnival Cruise Line to rank 3rd among cruise lines worldwide, at 13.2%.
In August 2026, Celebrity Cruises overtook Carnival Cruise Line to rank 4th among cruise lines worldwide, at 13%.
In August 2026, Royal Caribbean gained estimated Share of Search among cruise lines worldwide, from 29.7% to 35.6%.
In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines worldwide, from 8.9% to 10.7%.
In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines worldwide, from 26.4% to 11.7%.
How is Norwegian Cruise Line measured?
Brandwave collects information about searches that people make online using Norwegian Cruise Line’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- norwegian cruise line
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