Norwegian Cruise Line vs Princess Cruises:Which is more popular by branded search?
In August 2026, Norwegian Cruise Line had more branded searches than Princess Cruises among cruise lines worldwide. Norwegian Cruise Line was estimated to have 823K branded searches compared to Princess Cruises’ 18.1K, and held a 13.2% Share of Search versus Princess Cruises’ 0.29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Norwegian Cruise Line or Princess Cruises?
Compare the cruise lines guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Norwegian Cruise Line, Princess Cruises. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Caribbean | MSC Cruises | Celebrity Cruises | Norwegian Cruise Line | Carnival Cruise Line | Princess Cruises |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 20.5% | 13.8% | 13.8% | 13.8% | 0.37% |
| Nov 2025 | 43.1% | 19.2% | 15.7% | 15.7% | 5.8% | 0.35% |
| Dec 2025 | 45.7% | 20.4% | 13.7% | 13.7% | 6.1% | 0.3% |
| Jan 2026 | 40.9% | 22.3% | 14.9% | 14.9% | 6.7% | 0.33% |
| Feb 2026 | 41.3% | 22.6% | 15.1% | 15.1% | 5.6% | 0.33% |
| Mar 2026 | 40.5% | 22.2% | 12.2% | 14.8% | 10% | 0.33% |
| Apr 2026 | 48.1% | 21.5% | 11.8% | 11.8% | 6.5% | 0.32% |
| May 2026 | 44.3% | 19.7% | 13.3% | 13.3% | 8.9% | 0.36% |
| Jun 2026 | 36.6% | 19.9% | 13.4% | 13.4% | 16.3% | 0.3% |
| Jul 2026 | 39% | 17.4% | 14.2% | 11.7% | 17.4% | 0.26% |
| Aug 2026 | 43.8% | 19.5% | 16% | 13.2% | 7.2% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the Norwegian Cruise Line and Princess Cruises comparison changed over the last 12 months?
3 findings
- Norwegian Cruise Line was ahead of Princess Cruises in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Norwegian Cruise Line’s estimated Share of Search among cruise lines worldwide moved from 13.8% to 13.2%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Princess Cruises’ estimated Share of Search among cruise lines worldwide moved from 0.37% to 0.29%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for cruise lines worldwide in August 2026?
2 changes
In August 2026, Norwegian Cruise Line overtook Carnival Cruise Line to rank 4th among cruise lines worldwide, at 13.2%.
Estimated monthly branded searches for Princess Cruises worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Norwegian Cruise Line’s and Princess Cruises’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Norwegian Cruise Line
1 branded search term
- norwegian cruise line
Princess Cruises
1 branded search term
- princess com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.