MSC Cruises vs Princess Cruises:Which is more popular by branded search?
In August 2026, MSC Cruises had more branded searches than Princess Cruises among cruise lines worldwide. MSC Cruises was estimated to have 1.2M branded searches compared to Princess Cruises’ 18.1K, and held a 19.5% Share of Search versus Princess Cruises’ 0.29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MSC Cruises or Princess Cruises?
Compare the cruise lines guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MSC Cruises, Princess Cruises. The figures are in the table below the chart.
View monthly share of search table
| Month | Royal Caribbean | MSC Cruises | Celebrity Cruises | Norwegian Cruise Line | Carnival Cruise Line | Princess Cruises |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 20.5% | 13.8% | 13.8% | 13.8% | 0.37% |
| Nov 2025 | 43.1% | 19.2% | 15.7% | 15.7% | 5.8% | 0.35% |
| Dec 2025 | 45.7% | 20.4% | 13.7% | 13.7% | 6.1% | 0.3% |
| Jan 2026 | 40.9% | 22.3% | 14.9% | 14.9% | 6.7% | 0.33% |
| Feb 2026 | 41.3% | 22.6% | 15.1% | 15.1% | 5.6% | 0.33% |
| Mar 2026 | 40.5% | 22.2% | 12.2% | 14.8% | 10% | 0.33% |
| Apr 2026 | 48.1% | 21.5% | 11.8% | 11.8% | 6.5% | 0.32% |
| May 2026 | 44.3% | 19.7% | 13.3% | 13.3% | 8.9% | 0.36% |
| Jun 2026 | 36.6% | 19.9% | 13.4% | 13.4% | 16.3% | 0.3% |
| Jul 2026 | 39% | 17.4% | 14.2% | 11.7% | 17.4% | 0.26% |
| Aug 2026 | 43.8% | 19.5% | 16% | 13.2% | 7.2% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the MSC Cruises and Princess Cruises comparison changed over the last 12 months?
3 findings
- MSC Cruises was ahead of Princess Cruises in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines worldwide moved from 20.5% to 19.5%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Princess Cruises’ estimated Share of Search among cruise lines worldwide moved from 0.37% to 0.29%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for cruise lines worldwide in August 2026?
2 changes
In August 2026, MSC Cruises overtook Carnival Cruise Line to rank 2nd among cruise lines worldwide, at 19.5%.
Estimated monthly branded searches for Princess Cruises worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MSC Cruises’ and Princess Cruises’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MSC Cruises
1 branded search term
- msc cruise
Princess Cruises
1 branded search term
- princess com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.