Brandwave

Disney Cruise Line vs MSC Cruises:Which is more popular?

In September 2026, Disney Cruise Line had more branded searches than MSC Cruises among cruise lines worldwide. Disney Cruise Line had about 1.3 million branded searches, while MSC Cruises had 1.2 million. Disney Cruise Line made up 15.2% of all cruise line searches we track, and MSC Cruises accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about cruise lines, Disney Cruise Line appeared in all five answers and MSC Cruises in one. Disney Cruise Line was mentioned before MSC Cruises in every answer.

Among cruise lines worldwide in September 2026

Who do people search for more?

Disney Cruise Line, about 7% more searches than MSC Cruises

Disney Cruise Line 1.3M searchesMSC Cruises 1.2M searches

Who does AI mention more?

Disney Cruise Line, mentioned in every answer we collected

Disney Cruise Line in 5 of 5MSC Cruises in 1 of 5

Who does AI recommend more?

Disney Cruise Line, named ahead of MSC Cruises in every answer

Disney Cruise Line first in 5MSC Cruises never first

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Top cruise lines in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Disney Cruise Line appeared in all five answers. MSC Cruises was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Disney Cruise Line was listed before MSC Cruises in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Caribbean1st
  2. Disney Cruise Line2nd
  3. Carnival Cruise Line3rd
  4. Celebrity Cruises4th
  5. Princess Cruises5th
  6. Norwegian Cruise Line6th
  7. Viking7th
  8. MSC Cruises8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Caribbean5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Disney Cruise Line5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Princess Cruises5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carnival Cruise Line5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Celebrity Cruises3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norwegian Cruise Line3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Viking2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSC Cruises1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cruise lines

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Disney Cruise Line or MSC Cruises more popular in search?

This chart shows how often people search Google for Disney Cruise Line and MSC Cruises by name. Each line represents a brand's share of searches for all eight cruise lines we track, month by month, from English-language searches worldwide.

Disney Cruise Line and MSC Cruises among cruise lines worldwide, by month

Share of searches by month for Disney Cruise Line, MSC Cruises. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal CaribbeanDisney Cruise LineMSC CruisesCelebrity CruisesNorwegian Cruise LinePrincess CruisesCarnival Cruise LineViking
Oct 202526.8%12.8%14.6%9.8%9.8%12%9.8%4.4%
Nov 202531.5%12.3%14%11.5%11.5%11.5%4.2%3.5%
Dec 202533.5%13.1%14.9%10.1%10.1%10.1%4.5%3.7%
Jan 202629.2%13.3%16%10.6%10.6%10.6%4.8%4.8%
Feb 202629.5%14%16.2%10.8%10.8%10.8%4%4%
Mar 202628.5%15.8%15.6%8.6%10.4%10.4%7%3.8%
Apr 202634.8%13.5%15.6%8.6%8.6%10.4%4.7%3.8%
May 202630%16.7%13.4%9%9%11%6%4.9%
Jun 202625.6%13.6%13.9%9.4%9.4%11.4%11.4%5.1%
Jul 202627.7%14.6%12.3%10.1%8.3%10.1%12.3%4.5%
Aug 202629.7%16.8%13.2%10.8%8.9%10.8%4.9%4.9%
Sep 202632.1%15.2%14.3%9.6%9.6%9.6%5.3%4.3%

How has the Disney Cruise Line and MSC Cruises comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Disney Cruise Line took it in March 2026, MSC Cruises took it in April 2026, Disney Cruise Line took it in May 2026, MSC Cruises took it in June 2026, Disney Cruise Line took it in July 2026.
  • Across the 12 months ending September 2026, Disney Cruise Line’s share of searches among cruise lines worldwide moved from 12.8% to 15.2%, and its estimated monthly branded searches moved from 1.1M to 1.3M.
  • Across the 12 months ending September 2026, MSC Cruises’ share of searches among cruise lines worldwide moved from 14.6% to 14.3%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for cruise lines worldwide in September 2026?

2 changes

  1. In September 2026, MSC Cruises gained share of searches among cruise lines worldwide, from 13.2% to 14.3%.

  2. In September 2026, Disney Cruise Line lost share of searches among cruise lines worldwide, from 16.8% to 15.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Disney Cruise Line’s and MSC Cruises’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Disney Cruise Line

2 branded search terms

  • disney cruise
  • disney cruise line

MSC Cruises

1 branded search term

  • msc cruise

How the Brand Demand Index is measured

Other head-to-heads among cruise lines

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