Brandwave

Disney Cruise Line vs Princess Cruises:Which is more popular?

In September 2026, Disney Cruise Line had more branded searches than Princess Cruises among cruise lines worldwide. Disney Cruise Line had about 1.3 million branded searches, while Princess Cruises had 823,000. Disney Cruise Line made up 15.2% of all cruise line searches we track, and Princess Cruises accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about cruise lines, both Disney Cruise Line and Princess Cruises appeared in all five answers. Disney Cruise Line was mentioned before Princess Cruises in every answer.

Among cruise lines worldwide in September 2026

Who do people search for more?

Disney Cruise Line, about 58% more searches than Princess Cruises

Disney Cruise Line 1.3M searchesPrincess Cruises 823K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Disney Cruise Line in 5 of 5Princess Cruises in 5 of 5

Who does AI recommend more?

Disney Cruise Line, named ahead of Princess Cruises in every answer

Disney Cruise Line first in 5Princess Cruises never first

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Top cruise lines in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Disney Cruise Line and Princess Cruises showed up in all five answers. Disney Cruise Line was listed before Princess Cruises in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Caribbean1st
  2. Disney Cruise Line2nd
  3. Carnival Cruise Line3rd
  4. Celebrity Cruises4th
  5. Princess Cruises5th
  6. Norwegian Cruise Line6th
  7. Viking7th
  8. MSC Cruises8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Caribbean5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Disney Cruise Line5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Princess Cruises5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carnival Cruise Line5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Celebrity Cruises3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norwegian Cruise Line3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Viking2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSC Cruises1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cruise lines

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Disney Cruise Line or Princess Cruises more popular in search?

This chart shows how often people search Google for Disney Cruise Line and Princess Cruises by name. Each line represents a brand's share of searches for all eight cruise lines we track, month by month, from English-language searches worldwide.

Disney Cruise Line and Princess Cruises among cruise lines worldwide, by month

Share of searches by month for Disney Cruise Line, Princess Cruises. The figures are in the table below the chart.

View monthly share of searches table
MonthRoyal CaribbeanDisney Cruise LineMSC CruisesCelebrity CruisesNorwegian Cruise LinePrincess CruisesCarnival Cruise LineViking
Oct 202526.8%12.8%14.6%9.8%9.8%12%9.8%4.4%
Nov 202531.5%12.3%14%11.5%11.5%11.5%4.2%3.5%
Dec 202533.5%13.1%14.9%10.1%10.1%10.1%4.5%3.7%
Jan 202629.2%13.3%16%10.6%10.6%10.6%4.8%4.8%
Feb 202629.5%14%16.2%10.8%10.8%10.8%4%4%
Mar 202628.5%15.8%15.6%8.6%10.4%10.4%7%3.8%
Apr 202634.8%13.5%15.6%8.6%8.6%10.4%4.7%3.8%
May 202630%16.7%13.4%9%9%11%6%4.9%
Jun 202625.6%13.6%13.9%9.4%9.4%11.4%11.4%5.1%
Jul 202627.7%14.6%12.3%10.1%8.3%10.1%12.3%4.5%
Aug 202629.7%16.8%13.2%10.8%8.9%10.8%4.9%4.9%
Sep 202632.1%15.2%14.3%9.6%9.6%9.6%5.3%4.3%

How has the Disney Cruise Line and Princess Cruises comparison changed over the last 12 months?

3 findings

How did search popularity change for cruise lines worldwide in September 2026?

3 changes

  1. In September 2026, Norwegian Cruise Line overtook Princess Cruises to rank 5th among cruise lines worldwide, with 9.6% of the searches.

  2. In September 2026, Disney Cruise Line lost share of searches among cruise lines worldwide, from 16.8% to 15.2%.

  3. In September 2026, Princess Cruises lost share of searches among cruise lines worldwide, from 10.8% to 9.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Disney Cruise Line’s and Princess Cruises’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Disney Cruise Line

2 branded search terms

  • disney cruise
  • disney cruise line

Princess Cruises

1 branded search term

  • princess cruises

How the Brand Demand Index is measured

Other head-to-heads among cruise lines

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