Celebrity Cruises vs Disney Cruise Line:Which is searched more?
In September 2026, Disney Cruise Line had more branded searches than Celebrity Cruises among cruise lines worldwide. Disney Cruise Line had about 1.3 million branded searches, while Celebrity Cruises had 823,000. Disney Cruise Line made up 15.2% of all cruise line searches we track, and Celebrity Cruises accounted for 9.6%. These are worldwide searches for English-language branded terms.
Follow Celebrity Cruises vs Disney Cruise Line and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Celebrity Cruises or Disney Cruise Line more popular in search?
Compare the cruise lines guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Disney Cruise Line, Celebrity Cruises. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Caribbean | Disney Cruise Line | MSC Cruises | Celebrity Cruises | Norwegian Cruise Line | Princess Cruises | Carnival Cruise Line | Viking |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 12.8% | 14.6% | 9.8% | 9.8% | 12% | 9.8% | 4.4% |
| Nov 2025 | 31.5% | 12.3% | 14% | 11.5% | 11.5% | 11.5% | 4.2% | 3.5% |
| Dec 2025 | 33.5% | 13.1% | 14.9% | 10.1% | 10.1% | 10.1% | 4.5% | 3.7% |
| Jan 2026 | 29.2% | 13.3% | 16% | 10.6% | 10.6% | 10.6% | 4.8% | 4.8% |
| Feb 2026 | 29.5% | 14% | 16.2% | 10.8% | 10.8% | 10.8% | 4% | 4% |
| Mar 2026 | 28.5% | 15.8% | 15.6% | 8.6% | 10.4% | 10.4% | 7% | 3.8% |
| Apr 2026 | 34.8% | 13.5% | 15.6% | 8.6% | 8.6% | 10.4% | 4.7% | 3.8% |
| May 2026 | 30% | 16.7% | 13.4% | 9% | 9% | 11% | 6% | 4.9% |
| Jun 2026 | 25.6% | 13.6% | 13.9% | 9.4% | 9.4% | 11.4% | 11.4% | 5.1% |
| Jul 2026 | 27.7% | 14.6% | 12.3% | 10.1% | 8.3% | 10.1% | 12.3% | 4.5% |
| Aug 2026 | 29.7% | 16.8% | 13.2% | 10.8% | 8.9% | 10.8% | 4.9% | 4.9% |
| Sep 2026 | 32.1% | 15.2% | 14.3% | 9.6% | 9.6% | 9.6% | 5.3% | 4.3% |
How has the Celebrity Cruises and Disney Cruise Line comparison changed over the last 12 months?
3 findings
- Disney Cruise Line was ahead of Celebrity Cruises in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Celebrity Cruises’ share of searches among cruise lines worldwide moved from 9.8% to 9.6%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Disney Cruise Line’s share of searches among cruise lines worldwide moved from 12.8% to 15.2%, and its estimated monthly branded searches moved from 1.1M to 1.3M.
How did search popularity change for cruise lines worldwide in September 2026?
2 changes
In September 2026, Disney Cruise Line lost share of searches among cruise lines worldwide, from 16.8% to 15.2%.
In September 2026, Celebrity Cruises lost share of searches among cruise lines worldwide, from 10.8% to 9.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Celebrity Cruises’ and Disney Cruise Line’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Celebrity Cruises
1 branded search term
- celebrity cruise
Disney Cruise Line
2 branded search terms
- disney cruise
- disney cruise line
Other head-to-heads among cruise lines
Royal Caribbean vs Disney Cruise Line: compare search popularity
Royal Caribbean vs MSC Cruises: compare search popularity- Royal Caribbean vs Celebrity Cruises: compare search popularity
Royal Caribbean vs Norwegian Cruise Line: compare search popularity- Disney Cruise Line vs MSC Cruises: compare search popularity
- Disney Cruise Line vs Norwegian Cruise Line: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.