Disney+ vs Fubo:Which is searched more?
In September 2026, Disney+ had more branded searches than Fubo among streaming services worldwide. Disney+ had about 13.6 million branded searches, while Fubo had 1.8 million. Disney+ made up 10.1% of all streaming service searches we track, and Fubo accounted for 1.4%. These are worldwide searches for English-language branded terms.
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Is Disney+ or Fubo more popular in search?
Compare the streaming services guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Disney+, Fubo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netflix | Disney+ | HBO Max | Prime Video | YouTube TV | Apple TV | Hulu | Fubo | Sling TV | Philo |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.3% | 11.8% | 6.5% | 6.5% | 5.3% | 3.6% | 4.4% | 1.6% | 0.87% | 0.04% |
| Nov 2025 | 57.7% | 11.5% | 7.7% | 6.3% | 5.2% | 4.3% | 4.3% | 1.9% | 1% | 0.04% |
| Dec 2025 | 64.6% | 10.6% | 7.1% | 5.8% | 3.2% | 3.9% | 3.2% | 0.96% | 0.53% | 0.03% |
| Jan 2026 | 62.9% | 10.3% | 8.5% | 5.7% | 3.8% | 3.1% | 3.8% | 1.1% | 0.62% | 0.04% |
| Feb 2026 | 62.9% | 10.3% | 8.4% | 5.7% | 4.6% | 3.1% | 3.8% | 0.76% | 0.51% | 0.04% |
| Mar 2026 | 60.3% | 12.1% | 8.1% | 5.4% | 4.4% | 3.6% | 4.4% | 1.1% | 0.49% | 0.04% |
| Apr 2026 | 61.5% | 10.1% | 10.1% | 6.8% | 3% | 3.7% | 3.7% | 0.74% | 0.41% | 0.04% |
| May 2026 | 63.1% | 10.3% | 8.4% | 6.9% | 3.1% | 3.8% | 3.1% | 0.76% | 0.42% | 0.04% |
| Jun 2026 | 62.3% | 10.2% | 8.3% | 5.6% | 4.6% | 3.8% | 3.1% | 1.7% | 0.41% | 0.04% |
| Jul 2026 | 64.2% | 10.5% | 7.1% | 5.8% | 3.9% | 3.9% | 3.2% | 1.2% | 0.35% | 0.04% |
| Aug 2026 | 62.9% | 12.6% | 6.9% | 5.7% | 3.1% | 4.6% | 3.1% | 0.76% | 0.34% | 0.04% |
| Sep 2026 | 61.8% | 10.1% | 6.8% | 5.6% | 5.6% | 4.6% | 3.7% | 1.4% | 0.5% | 0.03% |
How has the Disney+ and Fubo comparison changed over the last 12 months?
3 findings
- Disney+ was ahead of Fubo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Disney+’s share of searches among streaming services worldwide moved from 11.8% to 10.1%, and its estimated monthly branded searches moved from 16.6M to 13.6M.
- Across the 12 months ending September 2026, Fubo’s share of searches among streaming services worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for streaming services worldwide in September 2026?
2 changes
In September 2026, Fubo gained share of searches among streaming services worldwide, from 0.76% to 1.4%.
In September 2026, Disney+ lost share of searches among streaming services worldwide, from 12.6% to 10.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Disney+’s and Fubo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among streaming services
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