Brandwave

How popular isApple TV in search?

In August 2026, there were an estimated 6.1M branded searches for Apple TV worldwide which is up 22.4% over the last 11 months. Apple TV holds 5.2% estimated Share of Search among streaming services worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Netflix70.8%
  2. Disney+14.1%
  3. Amazon Prime Video6.4%
  4. Apple TV5.2%
  5. Hulu3.5%
  6. Max0.02%
Apple TV website (opens in a new tab)

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Where does Apple TV compete?

Apple TV is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Streaming services4th of 65.2%Shown below
Video streaming devices1st of 640.2%Show ranking
Streaming search engines1st of 562.6%Show ranking

Which streaming services compete with Apple TV?

Apple TV against streaming services worldwide, by month

Share of Search by month for Netflix, Disney+, Amazon Prime Video, Apple TV, Hulu. The figures are in the table below the chart.

View monthly share of search table
MonthNetflixDisney+Amazon Prime VideoApple TVHuluMax
Oct 202569.3%13.8%7.6%4.2%5.1%0.02%
Nov 202568.6%13.7%7.5%5.1%5.1%0.02%
Dec 202573.3%12%6.6%4.4%3.6%0.01%
Jan 202673.3%12%6.6%3.6%4.4%0.01%
Feb 202673.4%12%6.6%3.6%4.4%0.01%
Mar 202670.2%14%6.3%4.2%5.2%0.02%
Apr 202671.7%11.7%7.9%4.3%4.3%0.02%
May 202672.3%11.8%8%4.3%3.6%0.02%
Jun 202673.4%12%6.6%4.4%3.6%0.02%
Jul 202673.4%12%6.6%4.4%3.6%0.02%
Aug 202670.8%14.1%6.4%5.2%3.5%0.02%
Sep 2026——————

  1. 1.Netflix

    70.8%

    Held 1st. 83.1M estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.Disney+

    14.1%

    Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +2.1 points.

  3. 3.Amazon Prime Video

    6.4%

    Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Apple TV

    5.2%

    Held 4th. 6.1M estimated branded searches, +22.4% vs prior month. Share +0.8 points.

  5. 5.Hulu

    3.5%

    Held 5th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Max

    0.02%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Apple TV and its closest rivals

How has branded search demand for Apple TV changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Apple TV worldwide rose from 5M to 6.1M.
  • Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming services worldwide increased from 4.2% to 5.2%.
  • Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming services worldwide peaked at 5.2% in August 2026 and was lowest at 3.6% in February 2026.
  • Across the 11 months ending August 2026, Apple TV rose from 5th to 4th among streaming services worldwide.

How did search popularity change for streaming services worldwide in August 2026?

  1. In August 2026, Disney+ gained estimated Share of Search among streaming services worldwide, from 12% to 14.1%.

  2. In August 2026, Apple TV gained estimated Share of Search among streaming services worldwide, from 4.4% to 5.2%.

  3. In August 2026, Netflix lost estimated Share of Search among streaming services worldwide, from 73.4% to 70.8%.

  4. Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.

  5. Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

How is Apple TV measured?

Brandwave collects information about searches that people make online using Apple TV’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • apple tv

Do you work for Apple TV? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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