Brandwave

Streaming search engines:Which brands are most popular in search?

In August 2026, Apple TV was the most searched among streaming search engines worldwide, with an estimated 6.1M branded searches and 62.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apple TV62.6%
  2. JustWatch18.7%
  3. Plex15.4%
  4. Rakuten TV3.1%
  5. Reelgood0.19%

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Share of SearchLeaderboard

Compare the sites that show where to stream a title. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among streaming search engines worldwide, by month

Share of Search by month for Apple TV, JustWatch, Plex, Rakuten TV. The figures are in the table below the chart.

View monthly share of search table
MonthApple TVJustWatchPlexRakuten TVReelgood
Oct 202557.8%17.3%21.1%3.5%0.26%
Nov 202564.5%12.9%19.3%3.2%0.19%
Dec 202562.2%15.2%18.6%3.7%0.23%
Jan 202659.6%17.9%17.9%4.4%0.32%
Feb 202659.7%17.8%17.8%4.4%0.32%
Mar 202660%18%18%3.6%0.33%
Apr 202659.6%17.9%17.9%4.4%0.32%
May 202657.3%17.2%21%4.2%0.31%
Jun 202660.1%18%18%3.6%0.27%
Jul 202655.7%20.4%20.4%3.4%0.25%
Aug 202662.6%18.7%15.4%3.1%0.19%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Apple TV

    62.6%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +7 points.

  2. 2.JustWatch

    18.7%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Plex

    15.4%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -5 points.

  4. 4.Rakuten TV

    3.1%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Reelgood

    0.19%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among streaming search engines worldwide?

In August 2026, Apple TV was the most searched among streaming search engines worldwide, with an estimated 6.1M branded searches and 62.6% estimated Share of Search within this set. JustWatch is in 2nd place, 43.9 percentage points behind at 18.7% Share of Search.

Global streaming search engines, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Apple TV57.8% → 62.6%64.5%Nov 202555.7%Jul 20261st
JustWatch17.3% → 18.7%20.4%Jul 202612.9%Nov 20253rd → 2nd
Plex21.1% → 15.4%21.1%Oct 202515.4%Aug 20262nd → 3rd
Rakuten TV3.5% → 3.1%4.4%Feb 20263.1%Aug 20264th
Reelgood0.26% → 0.19%0.33%Mar 20260.19%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming search engines worldwide increased from 57.8% to 62.6%.
  • Across the 11 months ending August 2026, JustWatch’s estimated Share of Search among streaming search engines worldwide increased from 17.3% to 18.7%.
  • Across the 11 months ending August 2026, Plex’s estimated Share of Search among streaming search engines worldwide decreased from 21.1% to 15.4%.
  • Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming search engines worldwide peaked at 64.5% in November 2025 and was lowest at 55.7% in July 2026.
  • Across the 11 months ending August 2026, JustWatch’s estimated Share of Search among streaming search engines worldwide peaked at 20.4% in July 2026 and was lowest at 12.9% in November 2025.
  • Across the 11 months ending August 2026, Rakuten TV’s estimated Share of Search among streaming search engines worldwide peaked at 4.4% in February 2026 and was lowest at 3.1% in August 2026.
  • Across the 11 months ending August 2026, JustWatch rose from 3rd to 2nd among streaming search engines worldwide.
  • Across the 11 months ending August 2026, Plex fell from 2nd to 3rd among streaming search engines worldwide.
  • Across the 11 months ending August 2026, Rakuten TV and Reelgood held steady: their estimated Share of Search among streaming search engines worldwide each moved less than 0.5 percentage points.

How did search popularity change for streaming search engines worldwide in August 2026?

  1. In August 2026, Apple TV gained estimated Share of Search among streaming search engines worldwide, from 55.7% to 62.6%.

  2. In August 2026, Plex lost estimated Share of Search among streaming search engines worldwide, from 20.4% to 15.4%.

  3. In August 2026, JustWatch lost estimated Share of Search among streaming search engines worldwide, from 20.4% to 18.7%.

  4. Rakuten TV’s estimated Share of Search among streaming search engines worldwide has lost ground for 3 months in a row, from 4.2% to 3.1% in August 2026.

  5. Estimated monthly branded searches for Reelgood worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

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