Brandwave

How popular isRakuten TV in search?

In August 2026, there were an estimated 301K branded searches for Rakuten TV worldwide which held steady over the last 11 months. Rakuten TV holds 3.1% estimated Share of Search among streaming search engines worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apple TV62.6%
  2. JustWatch18.7%
  3. Plex15.4%
  4. Rakuten TV3.1%
  5. Reelgood0.19%
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Which streaming search engines compete with Rakuten TV?

Rakuten TV against streaming search engines worldwide, by month

Share of Search by month for Apple TV, JustWatch, Plex, Rakuten TV. The figures are in the table below the chart.

View monthly share of search table
MonthApple TVJustWatchPlexRakuten TVReelgood
Oct 202557.8%17.3%21.1%3.5%0.26%
Nov 202564.5%12.9%19.3%3.2%0.19%
Dec 202562.2%15.2%18.6%3.7%0.23%
Jan 202659.6%17.9%17.9%4.4%0.32%
Feb 202659.7%17.8%17.8%4.4%0.32%
Mar 202660%18%18%3.6%0.33%
Apr 202659.6%17.9%17.9%4.4%0.32%
May 202657.3%17.2%21%4.2%0.31%
Jun 202660.1%18%18%3.6%0.27%
Jul 202655.7%20.4%20.4%3.4%0.25%
Aug 202662.6%18.7%15.4%3.1%0.19%
Sep 2026—————

  1. 1.Apple TV

    62.6%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +7 points.

  2. 2.JustWatch

    18.7%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Plex

    15.4%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -5 points.

  4. 4.Rakuten TV

    3.1%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Reelgood

    0.19%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between Rakuten TV and its closest rivals

How has branded search demand for Rakuten TV changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rakuten TV worldwide held steady at 301K.
  • Across the 11 months ending August 2026, Rakuten TV’s estimated Share of Search among streaming search engines worldwide peaked at 4.4% in February 2026 and was lowest at 3.1% in August 2026.

How did search popularity change for streaming search engines worldwide in August 2026?

  1. In August 2026, Apple TV gained estimated Share of Search among streaming search engines worldwide, from 55.7% to 62.6%.

  2. In August 2026, Plex lost estimated Share of Search among streaming search engines worldwide, from 20.4% to 15.4%.

  3. In August 2026, JustWatch lost estimated Share of Search among streaming search engines worldwide, from 20.4% to 18.7%.

  4. Rakuten TV’s estimated Share of Search among streaming search engines worldwide has lost ground for 3 months in a row, from 4.2% to 3.1% in August 2026.

  5. Estimated monthly branded searches for Reelgood worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How is Rakuten TV measured?

Brandwave collects information about searches that people make online using Rakuten TV’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rakuten tv

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How the Brand Demand Index is measured

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