Apple TV vs Rakuten TV:Which is more popular by branded search?
In August 2026, Apple TV had more branded searches than Rakuten TV among streaming search engines worldwide. Apple TV was estimated to have 6.1M branded searches compared to Rakuten TV’s 301K, and held a 62.6% Share of Search versus Rakuten TV’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple TV or Rakuten TV?
Compare the sites that show where to stream a title. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple TV, Rakuten TV. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple TV | JustWatch | Plex | Rakuten TV | Reelgood |
|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 17.3% | 21.1% | 3.5% | 0.26% |
| Nov 2025 | 64.5% | 12.9% | 19.3% | 3.2% | 0.19% |
| Dec 2025 | 62.2% | 15.2% | 18.6% | 3.7% | 0.23% |
| Jan 2026 | 59.6% | 17.9% | 17.9% | 4.4% | 0.32% |
| Feb 2026 | 59.7% | 17.8% | 17.8% | 4.4% | 0.32% |
| Mar 2026 | 60% | 18% | 18% | 3.6% | 0.33% |
| Apr 2026 | 59.6% | 17.9% | 17.9% | 4.4% | 0.32% |
| May 2026 | 57.3% | 17.2% | 21% | 4.2% | 0.31% |
| Jun 2026 | 60.1% | 18% | 18% | 3.6% | 0.27% |
| Jul 2026 | 55.7% | 20.4% | 20.4% | 3.4% | 0.25% |
| Aug 2026 | 62.6% | 18.7% | 15.4% | 3.1% | 0.19% |
| Sep 2026 | — | — | — | — | — |
How has the Apple TV and Rakuten TV comparison changed over the last 12 months?
3 findings
- Apple TV was ahead of Rakuten TV in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming search engines worldwide moved from 57.8% to 62.6%, and its estimated monthly branded searches moved from 5M to 6.1M.
- Across the 11 months ending August 2026, Rakuten TV’s estimated Share of Search among streaming search engines worldwide moved from 3.5% to 3.1%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for streaming search engines worldwide in August 2026?
2 changes
In August 2026, Apple TV gained estimated Share of Search among streaming search engines worldwide, from 55.7% to 62.6%.
Rakuten TV’s estimated Share of Search among streaming search engines worldwide has lost ground for 3 months in a row, from 4.2% to 3.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Apple TV’s and Rakuten TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple TV
1 branded search term
- apple tv
Rakuten TV
1 branded search term
- rakuten tv
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.