Apple TV vs YouTube TV:Which is searched more?
In September 2026, YouTube TV had more branded searches than Apple TV among streaming services worldwide. YouTube TV had about 7.5 million branded searches, while Apple TV had 6.1 million. YouTube TV made up 5.6% of all streaming service searches we track, and Apple TV accounted for 4.6%. These are worldwide searches for English-language branded terms.
Follow Apple TV vs YouTube TV and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Apple TV or YouTube TV more popular in search?
Compare the streaming services guests choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for YouTube TV, Apple TV. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netflix | Disney+ | HBO Max | Prime Video | YouTube TV | Apple TV | Hulu | Fubo | Sling TV | Philo |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.3% | 11.8% | 6.5% | 6.5% | 5.3% | 3.6% | 4.4% | 1.6% | 0.87% | 0.04% |
| Nov 2025 | 57.7% | 11.5% | 7.7% | 6.3% | 5.2% | 4.3% | 4.3% | 1.9% | 1% | 0.04% |
| Dec 2025 | 64.6% | 10.6% | 7.1% | 5.8% | 3.2% | 3.9% | 3.2% | 0.96% | 0.53% | 0.03% |
| Jan 2026 | 62.9% | 10.3% | 8.5% | 5.7% | 3.8% | 3.1% | 3.8% | 1.1% | 0.62% | 0.04% |
| Feb 2026 | 62.9% | 10.3% | 8.4% | 5.7% | 4.6% | 3.1% | 3.8% | 0.76% | 0.51% | 0.04% |
| Mar 2026 | 60.3% | 12.1% | 8.1% | 5.4% | 4.4% | 3.6% | 4.4% | 1.1% | 0.49% | 0.04% |
| Apr 2026 | 61.5% | 10.1% | 10.1% | 6.8% | 3% | 3.7% | 3.7% | 0.74% | 0.41% | 0.04% |
| May 2026 | 63.1% | 10.3% | 8.4% | 6.9% | 3.1% | 3.8% | 3.1% | 0.76% | 0.42% | 0.04% |
| Jun 2026 | 62.3% | 10.2% | 8.3% | 5.6% | 4.6% | 3.8% | 3.1% | 1.7% | 0.41% | 0.04% |
| Jul 2026 | 64.2% | 10.5% | 7.1% | 5.8% | 3.9% | 3.9% | 3.2% | 1.2% | 0.35% | 0.04% |
| Aug 2026 | 62.9% | 12.6% | 6.9% | 5.7% | 3.1% | 4.6% | 3.1% | 0.76% | 0.34% | 0.04% |
| Sep 2026 | 61.8% | 10.1% | 6.8% | 5.6% | 5.6% | 4.6% | 3.7% | 1.4% | 0.5% | 0.03% |
How has the Apple TV and YouTube TV comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Apple TV took it in December 2025, YouTube TV took it in January 2026, Apple TV took it in April 2026, YouTube TV took it in June 2026, Apple TV took it in August 2026, YouTube TV took it in September 2026.
- Across the 12 months ending September 2026, Apple TV’s share of searches among streaming services worldwide moved from 3.6% to 4.6%, and its estimated monthly branded searches moved from 5M to 6.1M.
- Across the 12 months ending September 2026, YouTube TV’s share of searches among streaming services worldwide moved from 5.3% to 5.6%, and its estimated monthly branded searches held steady at 7.5M.
How did search popularity change for streaming services worldwide in September 2026?
2 changes
In September 2026, YouTube TV overtook Apple TV and Hulu to rank 5th among streaming services worldwide, with 5.6% of the searches.
Estimated monthly branded searches for Apple TV worldwide rose 22.4% over 12 measured months, from 5M to 6.1M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apple TV’s and YouTube TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple TV
1 branded search term
- apple tv
YouTube TV
1 branded search term
- youtube tv
Other head-to-heads among streaming services
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.