Apple TV vs JustWatch:Which is more popular by branded search?
In August 2026, Apple TV had more branded searches than JustWatch among streaming search engines worldwide. Apple TV was estimated to have 6.1M branded searches compared to JustWatch’s 1.8M, and held a 62.6% Share of Search versus JustWatch’s 18.7%. These are worldwide searches for English-language branded terms.
Follow Apple TV vs JustWatch and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Apple TV or JustWatch?
Compare the sites that show where to stream a title. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple TV, JustWatch. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple TV | JustWatch | Plex | Rakuten TV | Reelgood |
|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 17.3% | 21.1% | 3.5% | 0.26% |
| Nov 2025 | 64.5% | 12.9% | 19.3% | 3.2% | 0.19% |
| Dec 2025 | 62.2% | 15.2% | 18.6% | 3.7% | 0.23% |
| Jan 2026 | 59.6% | 17.9% | 17.9% | 4.4% | 0.32% |
| Feb 2026 | 59.7% | 17.8% | 17.8% | 4.4% | 0.32% |
| Mar 2026 | 60% | 18% | 18% | 3.6% | 0.33% |
| Apr 2026 | 59.6% | 17.9% | 17.9% | 4.4% | 0.32% |
| May 2026 | 57.3% | 17.2% | 21% | 4.2% | 0.31% |
| Jun 2026 | 60.1% | 18% | 18% | 3.6% | 0.27% |
| Jul 2026 | 55.7% | 20.4% | 20.4% | 3.4% | 0.25% |
| Aug 2026 | 62.6% | 18.7% | 15.4% | 3.1% | 0.19% |
| Sep 2026 | — | — | — | — | — |
How has the Apple TV and JustWatch comparison changed over the last 12 months?
3 findings
- Apple TV was ahead of JustWatch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple TV’s estimated Share of Search among streaming search engines worldwide moved from 57.8% to 62.6%, and its estimated monthly branded searches moved from 5M to 6.1M.
- Across the 11 months ending August 2026, JustWatch’s estimated Share of Search among streaming search engines worldwide moved from 17.3% to 18.7%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
How did search popularity change for streaming search engines worldwide in August 2026?
2 changes
In August 2026, Apple TV gained estimated Share of Search among streaming search engines worldwide, from 55.7% to 62.6%.
In August 2026, JustWatch lost estimated Share of Search among streaming search engines worldwide, from 20.4% to 18.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Apple TV’s and JustWatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.