How popular isJustWatch in search?
In August 2026, there were an estimated 1.8M branded searches for JustWatch worldwide which is up 22% over the last 11 months. JustWatch holds 18.7% estimated Share of Search among streaming search engines worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Apple TV62.6%JustWatch18.7%
Plex15.4%
Rakuten TV3.1%
Reelgood0.19%
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Which streaming search engines compete with JustWatch?
Share of Search by month for Apple TV, JustWatch, Plex, Rakuten TV. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple TV | JustWatch | Plex | Rakuten TV | Reelgood |
|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 17.3% | 21.1% | 3.5% | 0.26% |
| Nov 2025 | 64.5% | 12.9% | 19.3% | 3.2% | 0.19% |
| Dec 2025 | 62.2% | 15.2% | 18.6% | 3.7% | 0.23% |
| Jan 2026 | 59.6% | 17.9% | 17.9% | 4.4% | 0.32% |
| Feb 2026 | 59.7% | 17.8% | 17.8% | 4.4% | 0.32% |
| Mar 2026 | 60% | 18% | 18% | 3.6% | 0.33% |
| Apr 2026 | 59.6% | 17.9% | 17.9% | 4.4% | 0.32% |
| May 2026 | 57.3% | 17.2% | 21% | 4.2% | 0.31% |
| Jun 2026 | 60.1% | 18% | 18% | 3.6% | 0.27% |
| Jul 2026 | 55.7% | 20.4% | 20.4% | 3.4% | 0.25% |
| Aug 2026 | 62.6% | 18.7% | 15.4% | 3.1% | 0.19% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.6% | 6.1M | +22.4% | +7 points | |
| 2, held 2nd | 18.7% | 1.8M | 0% | -1.6 points | |
| 3, held 3rd | 15.4% | 1.5M | -18% | -5 points | |
| 4, held 4th | 3.1% | 301K | 0% | -0.3 points | |
| 5, held 5th | 0.19% | 18.1K | -18.5% | -0.1 points |
1.
Apple TV62.6%
Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +7 points.
18.7%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -1.6 points.
3.
15.4%
Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -5 points.
3.1%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
0.19%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Compare search popularity between JustWatch and its closest rivals
How has branded search demand for JustWatch changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for JustWatch worldwide rose from 1.5M to 1.8M.
- Across the 11 months ending August 2026, JustWatch’s estimated Share of Search among streaming search engines worldwide increased from 17.3% to 18.7%.
- Across the 11 months ending August 2026, JustWatch’s estimated Share of Search among streaming search engines worldwide peaked at 20.4% in July 2026 and was lowest at 12.9% in November 2025.
- Across the 11 months ending August 2026, JustWatch rose from 3rd to 2nd among streaming search engines worldwide.
How did search popularity change for streaming search engines worldwide in August 2026?
5 changes
In August 2026, Apple TV gained estimated Share of Search among streaming search engines worldwide, from 55.7% to 62.6%.
In August 2026, Plex lost estimated Share of Search among streaming search engines worldwide, from 20.4% to 15.4%.
In August 2026, JustWatch lost estimated Share of Search among streaming search engines worldwide, from 20.4% to 18.7%.
Rakuten TV’s estimated Share of Search among streaming search engines worldwide has lost ground for 3 months in a row, from 4.2% to 3.1% in August 2026.
Estimated monthly branded searches for Reelgood worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How is JustWatch measured?
Brandwave collects information about searches that people make online using JustWatch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- justwatch
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Is JustWatch your brand?
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