Hulu vs YouTube TV:Which is more popular?
In September 2026, YouTube TV had more branded searches than Hulu among streaming services worldwide. YouTube TV had about 7.5 million branded searches, while Hulu had 5 million. YouTube TV made up 5.6% of all streaming service searches we track, and Hulu accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about streaming services, Hulu appeared in all five answers and YouTube TV in four. Hulu was mentioned before YouTube TV in three out of five answers.
Who do people search for more?
YouTube TV, about 50% more searches than Hulu
Who does AI mention more?
Hulu, mentioned in every answer we collected
Who does AI recommend more?
Hulu, named ahead of YouTube TV in 3 of 5 answers
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Top streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hulu appeared in all five answers. YouTube TV was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hulu was listed before YouTube TV in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Netflix1st
HBO Max2nd
Disney+3rd- Hulu4th
Prime Video5th- YouTube TV6th
Apple TV7th
Sling TV8th
Philo9th
Fubo10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Disney+5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hulu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Netflix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HBO Max4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Prime Video4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YouTube TV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple TV3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sling TV2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fubo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streaming services
5 answers
Asked ChatGPT
“Which streaming service should I use?”
Asked ChatGPT
“What are the best streaming services?”
Asked ChatGPT
“What's the best streaming service for movies and shows?”
Searched Google, AI Overview
“streaming services”
Searched Google, AI Overview
“tv streaming service”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Hulu or YouTube TV more popular in search?
This chart shows how often people search Google for Hulu and YouTube TV by name. Each line represents a brand's share of searches for all ten streaming services we track, month by month, from English-language searches worldwide.
Share of searches by month for YouTube TV, Hulu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netflix | Disney+ | HBO Max | Prime Video | YouTube TV | Apple TV | Hulu | Fubo | Sling TV | Philo |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.3% | 11.8% | 6.5% | 6.5% | 5.3% | 3.6% | 4.4% | 1.6% | 0.87% | 0.04% |
| Nov 2025 | 57.7% | 11.5% | 7.7% | 6.3% | 5.2% | 4.3% | 4.3% | 1.9% | 1% | 0.04% |
| Dec 2025 | 64.6% | 10.6% | 7.1% | 5.8% | 3.2% | 3.9% | 3.2% | 0.96% | 0.53% | 0.03% |
| Jan 2026 | 62.9% | 10.3% | 8.5% | 5.7% | 3.8% | 3.1% | 3.8% | 1.1% | 0.62% | 0.04% |
| Feb 2026 | 62.9% | 10.3% | 8.4% | 5.7% | 4.6% | 3.1% | 3.8% | 0.76% | 0.51% | 0.04% |
| Mar 2026 | 60.3% | 12.1% | 8.1% | 5.4% | 4.4% | 3.6% | 4.4% | 1.1% | 0.49% | 0.04% |
| Apr 2026 | 61.5% | 10.1% | 10.1% | 6.8% | 3% | 3.7% | 3.7% | 0.74% | 0.41% | 0.04% |
| May 2026 | 63.1% | 10.3% | 8.4% | 6.9% | 3.1% | 3.8% | 3.1% | 0.76% | 0.42% | 0.04% |
| Jun 2026 | 62.3% | 10.2% | 8.3% | 5.6% | 4.6% | 3.8% | 3.1% | 1.7% | 0.41% | 0.04% |
| Jul 2026 | 64.2% | 10.5% | 7.1% | 5.8% | 3.9% | 3.9% | 3.2% | 1.2% | 0.35% | 0.04% |
| Aug 2026 | 62.9% | 12.6% | 6.9% | 5.7% | 3.1% | 4.6% | 3.1% | 0.76% | 0.34% | 0.04% |
| Sep 2026 | 61.8% | 10.1% | 6.8% | 5.6% | 5.6% | 4.6% | 3.7% | 1.4% | 0.5% | 0.03% |
How has the Hulu and YouTube TV comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Hulu took it in April 2026, YouTube TV took it in June 2026.
- Across the 12 months ending September 2026, Hulu’s share of searches among streaming services worldwide moved from 4.4% to 3.7%, and its estimated monthly branded searches moved from 6.1M to 5M.
- Across the 12 months ending September 2026, YouTube TV’s share of searches among streaming services worldwide moved from 5.3% to 5.6%, and its estimated monthly branded searches held steady at 7.5M.
How did search popularity change for streaming services worldwide in September 2026?
2 changes
In September 2026, YouTube TV overtook Apple TV and Hulu to rank 5th among streaming services worldwide, with 5.6% of the searches.
In September 2026, Hulu gained share of searches among streaming services worldwide, from 3.1% to 3.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hulu’s and YouTube TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hulu
1 branded search term
- hulu
YouTube TV
1 branded search term
- youtube tv
Other head-to-heads among streaming services
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