Netflix vs Philo:Which is more popular?
In September 2026, Netflix had more branded searches than Philo among streaming services worldwide. Netflix had about 83.1 million branded searches, while Philo had 40,500. Netflix made up 61.8% of all streaming service searches we track, and Philo accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about streaming services, Netflix appeared in four of the five answers and Philo in two. Netflix was mentioned before Philo in four out of five answers.
Who do people search for more?
Netflix, about 2052 searches for every 1 for Philo
Who does AI mention more?
Netflix, mentioned in 4 of 5 answers, Philo in 2
Who does AI recommend more?
Netflix, named ahead of Philo in 4 of 5 answers
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Top streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Netflix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Philo was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Netflix was listed before Philo in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Netflix1st
HBO Max2nd
Disney+3rd
Hulu4th
Prime Video5th
YouTube TV6th
Apple TV7th
Sling TV8th
Philo9th
Fubo10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Disney+5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hulu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Netflix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HBO Max4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Prime Video4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YouTube TV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple TV3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sling TV2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fubo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streaming services
5 answers
Asked ChatGPT
“Which streaming service should I use?”
Asked ChatGPT
“What are the best streaming services?”
Asked ChatGPT
“What's the best streaming service for movies and shows?”
Searched Google, AI Overview
“streaming services”
Searched Google, AI Overview
“tv streaming service”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Netflix or Philo more popular in search?
This chart shows how often people search Google for Netflix and Philo by name. Each line represents a brand's share of searches for all ten streaming services we track, month by month, from English-language searches worldwide.
Share of searches by month for Netflix, Philo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netflix | Disney+ | HBO Max | Prime Video | YouTube TV | Apple TV | Hulu | Fubo | Sling TV | Philo |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.3% | 11.8% | 6.5% | 6.5% | 5.3% | 3.6% | 4.4% | 1.6% | 0.87% | 0.04% |
| Nov 2025 | 57.7% | 11.5% | 7.7% | 6.3% | 5.2% | 4.3% | 4.3% | 1.9% | 1% | 0.04% |
| Dec 2025 | 64.6% | 10.6% | 7.1% | 5.8% | 3.2% | 3.9% | 3.2% | 0.96% | 0.53% | 0.03% |
| Jan 2026 | 62.9% | 10.3% | 8.5% | 5.7% | 3.8% | 3.1% | 3.8% | 1.1% | 0.62% | 0.04% |
| Feb 2026 | 62.9% | 10.3% | 8.4% | 5.7% | 4.6% | 3.1% | 3.8% | 0.76% | 0.51% | 0.04% |
| Mar 2026 | 60.3% | 12.1% | 8.1% | 5.4% | 4.4% | 3.6% | 4.4% | 1.1% | 0.49% | 0.04% |
| Apr 2026 | 61.5% | 10.1% | 10.1% | 6.8% | 3% | 3.7% | 3.7% | 0.74% | 0.41% | 0.04% |
| May 2026 | 63.1% | 10.3% | 8.4% | 6.9% | 3.1% | 3.8% | 3.1% | 0.76% | 0.42% | 0.04% |
| Jun 2026 | 62.3% | 10.2% | 8.3% | 5.6% | 4.6% | 3.8% | 3.1% | 1.7% | 0.41% | 0.04% |
| Jul 2026 | 64.2% | 10.5% | 7.1% | 5.8% | 3.9% | 3.9% | 3.2% | 1.2% | 0.35% | 0.04% |
| Aug 2026 | 62.9% | 12.6% | 6.9% | 5.7% | 3.1% | 4.6% | 3.1% | 0.76% | 0.34% | 0.04% |
| Sep 2026 | 61.8% | 10.1% | 6.8% | 5.6% | 5.6% | 4.6% | 3.7% | 1.4% | 0.5% | 0.03% |
How has the Netflix and Philo comparison changed over the last 12 months?
3 findings
- Netflix was ahead of Philo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Netflix’s share of searches among streaming services worldwide moved from 59.3% to 61.8%, and its estimated monthly branded searches held steady at 83.1M.
- Across the 12 months ending September 2026, Philo’s share of searches among streaming services worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
How did search popularity change for streaming services worldwide in September 2026?
2 changes
In September 2026, Netflix lost share of searches among streaming services worldwide, from 62.9% to 61.8%.
Estimated monthly branded searches for Philo worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Netflix’s and Philo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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